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Posts Tagged ‘social media trust’

Consumers Trust Social Networks Less Than Any Other Organisation [STUDY]

Consumers Trust Social Networks Less Than Any Other Organisation [STUDY]

Just 12 percent of European consumers trust social networks more than they did a year ago, with almost half trusting them less, a change that is significantly above every other organisation – including financial institutions – reveals a new study.

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Consumers Trust Social Media Recommendations (And Facebook Most Of All) [INFOGRAPHIC]

Consumers Trust Social Recommendations Over Other Channels (And Facebook Most Of All) [INFOGRAPHIC]

People trust product and brand recommendations from other people more than they trust traditional media or advertising channels, and friends and family recommendations on social media channels, particularly Facebook, are trusted most of all.

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Online Trust Alliance’s 2013 Honor Roll Report Names Twitter #1 In Consumer Protection

The Online Trust Alliance’s 2013 Honor Roll report, a comprehensive audit of the Internet’s most visible companies, has given Twitter the stamp of approval for voluntary best practices, consumer protection and self-regulation.

Read on to see how Twitter came out on top in the OTA audit, and other key takeaways from the report.

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Women Trust Pinterest More Than Twitter, Prefer Blogs For Purchase Decisions [INFOGRAPHIC]

Did you know that, in a recent survey, 73 percent of female users said that they trust Twitter?

Trust, of course, is paramount to success for any online platform, and drives people to action, particularly when it comes to e-commerce. Twitter was second behind only Pinterest (81 percent) as the most trusted social network for women, and 31 percent said that they had gone on to buy an item recommended to them through the micro-blogging channel.

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Americans Stay Informed With Social Media, Still Don’t Really Trust It [STUDY]

A new study has revealed that while Americans believe that social media has made them more informed and influential as citizens and customers, a large majority are skeptical about the trustworthiness of the information that they find on platforms such as Twitter and Facebook, as well as the motives of the political figures and corporations that use these channels.

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