By Shea Bennett on December 10, 2013 3:00 PM
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Posts Tagged ‘social media trust’
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The Online Trust Alliance’s 2013 Honor Roll report, a comprehensive audit of the Internet’s most visible companies, has given Twitter the stamp of approval for voluntary best practices, consumer protection and self-regulation.
Read on to see how Twitter came out on top in the OTA audit, and other key takeaways from the report.
Did you know that, in a recent survey, 73 percent of female users said that they trust Twitter?
Trust, of course, is paramount to success for any online platform, and drives people to action, particularly when it comes to e-commerce. Twitter was second behind only Pinterest (81 percent) as the most trusted social network for women, and 31 percent said that they had gone on to buy an item recommended to them through the micro-blogging channel.