By Shea Bennett on July 28, 2014 12:00 PM
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Posts Tagged ‘social media v email’
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Consumers of all ages in the United Kingdom overwhelmingly prefer to receive their marketing messages from brands via email, with social media the least preferred channel, reveals a new study.
Email? Ha! That’s so 1995. Who needs that old dog when you have new, exciting platforms such as Twitter and Facebook?
Right? Wrong. Study after study continues to prove that email still converts better than social media for converting customers. Indeed, new data suggests it might be almost forty times as effective, so clearly there’s life in the old boy yet.
As a small business owner, what are your digital marketing priorities heading into 2014?