Social media has quickly established itself as a pivotal and integral part of our everyday personal and business lives, but it’s easy to forget that Twitter and Facebook aren’t everything, particularly when it comes to marketing.
Search remains of paramount importance to the majority of brands. For local business visibility, customers are far more likely to use search engines than they are social media. And while social media excels at brand awareness and consumer interactivity, search marketing has been shown to be more effective for lead generation.
So, which is better?