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Posts Tagged ‘social mobile’

What Happens When Mobile And Social Converge? [INFOGRAPHIC]

What Happens When Mobile And Social Converge? [INFOGRAPHIC]

Did you know that mobile users are more active on social media sites than their desktop counterparts, and re-visit more frequently?

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25 Incredible Statistics That Are Driving Mobile Marketing [INFOGRAPHIC]

25 Incredible Statistics That Are Driving Mobile Marketing [INFOGRAPHIC]

Did you know that 60 percent of Twitter’s ad revenue is expected to come from mobile advertising by 2015?

Two-thirds of smartphone and tablet users already access social networks via these devices, and with 1.4 billion smartphones in use in 2013, marketers are doing the math – mobile marketing in the U.S. is on track to generate $400 billion in sales by 2015, up from “just” $139 billion in 2012.

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How Mobile And Social Are Changing Consumer Behaviour [INFOGRAPHIC]

How Mobile And Social Are Changing Consumer Behaviour [INFOGRAPHIC]

Did you know that almost eight in ten (78 percent) of consumers say that the posts made by the brands they follow on platforms such as Twitter and Facebook influence their purchases?

81 percent say that posts by their friends on social channels influence their buying decisions, and a whopping 83 percent of 18-24 year-olds say that they consult at least one social platform before making a fashion purchase.

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Why Smart Social Marketers Think Mobile First [INFOGRAPHIC]

Did you know that 60 percent of Twitter’s 288+ million users access via mobile at least once per month, and many do so multiple times each and every day?

Mobile isn’t coming soon – it’s already here. Mobile users exchange content twice as often as their desktop counterparts. Moreover, they’re 66 percent more likely to retweet, share three times as often on Pinterest and far more engaged on Facebook.

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The Rise Of Social Media Apps [INFOGRAPHIC]

Did you know that the time spent using social media apps on mobile devices grew by an incredible 387 percent between December 2011 and December 2012?

Indeed, use of social media mobile software (such as the official Facebook and Twitter clients) led all types of apps in overall usage growth, beating media/entertainment (+268 percent) and shopping (+247 percent) apps into second and third place respectively.

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Is Mobile Video The Next Big Thing In Social Media? [INFOGRAPHIC]

If 2012 was the year of social mobile, is 2013 the year of social mobile video?

Perhaps. Certainly, Twitter’s entrance into this space with Vine was heavily-hyped (and generally well-received), and is possibly indicative of the beginnings of a new trend. Indeed, the immediate appearance of rival services from Telly (formerly TwitVid) and (evidently a concerned) Facebook would suggest Twitter might be onto something.

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Twitter, Facebook, Instagram And The Geosocial Universe [INFOGRAPHIC]

Social media went mobile in 2012 – almost half of all U.S. social media users now access platforms such as Twitter and Facebook via their phones – and social networking sites that have been unable to capitalise and build upon this shift have suffered.

Indeed, yesterday Twitter revealed data that suggested that its mobile users are perhaps its most important users, inasmuch as they’re far more likely to be active on Twitter throughout the day. Facebook aggressively responded to criticism about its perceived ineffectiveness in mobile after its IPO last year, and almost two-thirds of its more than one billion users now access Facebook on their devices.

So what about everybody else?

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Social Media Went Mobile In 2012, Reveals Study [STATS]

There were many major developments in social media in 2012, but perhaps the biggest and most important change was the shift into mobile.

46 percent of U.S. social media users now access platforms such as Twitter and Facebook via their mobile phone, a number which is up 9 percentage points – or almost one-quarter overall – compared to 2011. Conversely, access to social media sites via desktop fell 3 percentage points over the same period.

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Facebook, Twitter, Pinterest – How (And Where) Do We Spend Time On Social Media? [INFOGRAPHIC]

Social networking is all about mobile.

That’s the conclusion from NM Incite/Nielsen’s Social Media Report 2012, which discovered that when it comes to accessing social content, mobile has emerged as the dominant driving force. Specifically, apps, which now account for more than a third of all social networking time, a jump of 76 percent from a year ago.

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