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Posts Tagged ‘social moms’

79% of Smartphone Owning Moms Use Social Media Daily [STUDY]

79% of Smartphone Owning Moms Use Social Media Daily [STUDY]

Almost eight in 10 smartphone owning mothers (or expectant moms) in the United States access social media sites at least once daily on their devices, reveals a new study.

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Social Media 201

Social Media 201Starting October 13, Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!

67% Of Smartphone/Tablet-Owning UK Moms Are Active On Twitter [STUDY]

Moms are a key demographic for social media marketers across many industries, with study after study suggesting that mothers, particularly expectant mums, are highly-engaged users of social channels and, critically for brands, often the primary buyer in the home.

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How (And Why) To Engage With Moms On Social Media [INFOGRAPHIC]

We’ve said it before and we’ll say it again – moms are some of the most active users of social media that you will find.

Moreover, they’re big evangelists of digital brands- 84 percent of moms go online when looking for product and brand recommendations, and two-thirds (65 percent) say that they have learned about a product or service through social networking.

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Why Marketers Should Be Targeting Social Moms On Twitter And Facebook [INFOGRAPHIC]

Moms social network a lot.

How much? Eight out of ten (80 percent) use social media regularly, with 90 percent of those having visited Facebook in the past 30 days, and just over one-third (37 percent) hanging out on Twitter over that same period.

Of note to marketers: mothers are very open to liaising with brands on social networks. Some 42 percent have made a purchase as a result of a recommendation on a social networking site. Engaged correctly, moms can be fantastic promoters of products and services, with more than half (59 percent) recommending companies and brands via social channels.

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