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Posts Tagged ‘social moms’

53% of Mothers Have Considered Quitting Social Media [STUDY]

53% of Mothers Have Considered Quitting Social Media [STUDY]

If you’re a brand using social media platforms such as Twitter and Facebook and your key demographic is moms, you’ve had it really good over the past few years – mothers are highly active social media users, and are far more likely to read, engage with and share your content than any other demographic.

Or rather, they were, as a new study has revealed that moms might be getting a little jaded with social media, with more than half having considered stepping back.

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Have Moms Had Enough of Social Media? [STUDY]

Have Moms Had Enough of Social Media? [STUDY]

If you’re a brand on social media that has a strong appeal to moms, you’ve pretty much had it made. Moms, after all, read more, engage more and share more social content than any other demographic.

Or, rather, they did: a new study has revealed the five biggest turn-offs for moms using social media, and most brands are guilty of at least some of them.

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79% of Smartphone Owning Moms Use Social Media Daily [STUDY]

79% of Smartphone Owning Moms Use Social Media Daily [STUDY]

Almost eight in 10 smartphone owning mothers (or expectant moms) in the United States access social media sites at least once daily on their devices, reveals a new study.

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67% Of Smartphone/Tablet-Owning UK Moms Are Active On Twitter [STUDY]

Moms are a key demographic for social media marketers across many industries, with study after study suggesting that mothers, particularly expectant mums, are highly-engaged users of social channels and, critically for brands, often the primary buyer in the home.

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How (And Why) To Engage With Moms On Social Media [INFOGRAPHIC]

We’ve said it before and we’ll say it again – moms are some of the most active users of social media that you will find.

Moreover, they’re big evangelists of digital brands- 84 percent of moms go online when looking for product and brand recommendations, and two-thirds (65 percent) say that they have learned about a product or service through social networking.

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Why Marketers Should Be Targeting Social Moms On Twitter And Facebook [INFOGRAPHIC]

Moms social network a lot.

How much? Eight out of ten (80 percent) use social media regularly, with 90 percent of those having visited Facebook in the past 30 days, and just over one-third (37 percent) hanging out on Twitter over that same period.

Of note to marketers: mothers are very open to liaising with brands on social networks. Some 42 percent have made a purchase as a result of a recommendation on a social networking site. Engaged correctly, moms can be fantastic promoters of products and services, with more than half (59 percent) recommending companies and brands via social channels.

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