Moms social network a lot.
How much? Eight out of ten (80 percent) use social media regularly, with 90 percent of those having visited Facebook in the past 30 days, and just over one-third (37 percent) hanging out on Twitter over that same period.
Of note to marketers: mothers are very open to liaising with brands on social networks. Some 42 percent have made a purchase as a result of a recommendation on a social networking site. Engaged correctly, moms can be fantastic promoters of products and services, with more than half (59 percent) recommending companies and brands via social channels.