But, if you’re new to social marketing, taking on all of these channels at once would be a mistake. There’s a steep learning curve in social media and it differs from network to network – for example, what’s recommended and works on Twitter isn’t necessarily going to see the same results on Pinterest. There’s a lot of work involved (overnight success stories are very few and far between), and, particularly for SMBs, you’ll get much better results by focusing your efforts on one or two platforms, rather than spreading yourself thinly across everything.

So, which social network is right for YOUR business?

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New Career Opportunities Daily: The best jobs in media.

But it’s not all gravy. Indeed, the major success stories, on both an individual and brand basis, are relatively few and far between. For every user of social media who’s really made it, there’s a dozen people who couldn’t deliver on the potential, or gave up too easily, or just didn’t have what it takes.

And the same goes for most of the social networks, too.

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New Career Opportunities Daily: The best jobs in media.