Digital marketing and relatively new mediums such as Twitter and Facebook have revolutionised how brands of all shapes and sizes across almost every industry in every major region around the world attract and engage with customers and prospects to drive website footfall and sales, and the business of professional sports is certainly no exception.
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Twitter usage has doubled in the past two years, and LinkedIn (60 percent increase) and Facebook (38 percent) have also made considerable gains over this period.
Indeed, compared to traditional, and even other forms of digital media, social media has seen unprecedented growth, and is showing absolutely no signs of slowing down.
As social media has rapidly integrated itself into our everyday personal and professional lives, it’s very easy – if you’re not careful – to let yourself get overwhelmed. The sheer volume of data being exchanged on these platforms is incredible… and it’s growing all the time.
For example, did you know that one in every eleventh person is now on Facebook, totally 125 billion global friend connections spending 740 billion minutes on Facebook every year? Or that we send 4,600 tweets – 71 percent of which go unnoticed – every second? And, perhaps most mind-blowingly, 7 trillion text messages are now sent on an annual basis?