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Posts Tagged ‘social networking roi’

Are There Better Ways To Measure Social Media ROI? [INFOGRAPHIC]

Did you know that marketers say that measuring the return on investment (ROI) of social media is the leading challenge for their campaigns?

While 78 percent of marketers say that better customer engagement is the number one objective of their social media strategy, more than half (57 percent) struggle to measure ROI using traditional methods.

Why? Because the rules have changed.

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Marketing With Social Media – What Really Works? [INFOGRAPHIC]

Calculating the return on investment (ROI) of their brand’s social media strategy has been a consistently difficult nut to crack for marketers, certainly in the traditional sense – a recent study suggested that almost sixty percent of companies and agencies worldwide reported that engagement, which included such metrics as followers, Likes, comments and shares, was the deepest level at which they could track the ROI on their campaigns.

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