Did you know that almost nine in ten people (86 percent) may leave a website when asked to register or create an account?
Lengthy forms and password fatigue are cited as the main issues, but there’s a simple solution: social logins. By allowing your visitors to connect via Facebook, Google and Twitter, you can dramatically increase your the user conversion rate – and experience – on your website.
We're kicking off our upcoming June Social Media Marketing Boot Camp session with a special keynote presentation by Ella Chick (left), the digital producer at Anderson Cooper 360°. She'll discuss how the network uses social media for breaking news and leverages social media to draw attention to organizations and causes. Learn more about our program and register here.
Twitter is among the most popular social network destinations for websites to point to, but just how popular is it? Research from BrightEdge [PDF] suggests that social media still isn’t visible on 51% of the top 10,000 websites – but Twitter is steadily gaining on Facebook for the number one social network of chose.
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