When you set up a new website it can be tempting to bolt on every single social sharing button in existence – after all, you want to maximise traffic and exposure, and what better way to do this than by letting your visitors share your content any and everywhere?

This sounds like a good idea, but it’s actually a mistake. Not only do dozens of share buttons risk making you look a little desperate, but by giving your visitors too many options you can actually trigger choice paralysis – with so many possibilities available to them the decision becomes overly-complicated and, frustrated, they often end up choosing none. By giving them less choice, you’re actually far more likely to get the outcome you desire.

Moreover, the different social networks are popular with different types of demographics, and not all of them will have a general interest in your business. So how do you know which share button is right for you?

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