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Posts Tagged ‘social television’

More Marketers use Facebook Than Twitter For Social TV Advertising [STUDY]

More Marketers use Facebook Than Twitter For Social TV Advertising [STUDY]

Twitter has long championed itself as the king of social television but new data has revealed that it risks losing its crown to its great rival, Facebook, with just one in 50 marketers solely using Twitter for social TV ad campaigns.

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Turns Out Social Media Use During TV Shows Is Actually Really, Really Small [STUDY]

Turns Out Social Media Use During TV Shows Is Actually Really, Really Small [STUDY]

Much has been made of Twitter’s impact on television – and vice versa – but a new study has suggested that the vast majority of people don’t use social media whilst watching TV, and those that do usually aren’t tweeting about what they’re watching.

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Social TV: 5 Keys To Successful Hashtags

Social TV: 5 Keys To Successful Hashtags

The popularity of hashtags has grown tremendously since Twitter integrated the social conversation trackers in 2009. Used largely to differentiate and define discussion online, they have taken on new meanings in the world of social media marketing and advertising. In the world of television, hashtags have become vital tools for engaging fans new and old. While some hashtags succeed in engaging viewers and building audiences, others fail.

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How Social Media Has Changed The Way We Watch TV [INFOGRAPHIC]

How Social Media Has Changed The Way We Watch TV [INFOGRAPHIC]

Social media is changing television.

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Social TV: The Value Of The Second Screen [INFOGRAPHIC]

Social TV: The Value Of The Second Screen [INFOGRAPHIC]

Did you know that more than four in ten viewers use a second screen, such as a mobile device or tablet, half of the time that they watch TV?

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Twitter And The Future Of Social TV

Twitter And The Future Of Social TV

Twitter’s betting big on television.

How big? As the second screen becomes more and more important (and significant) for TV networks – upwards of 80 percent of U.S. viewers have used smartphones or other portable devices while watching TV – Twitter has aggressively positioned itself to take full advantage, both from the cross-correlation of eyeballs, and to scoop up as many marketing dollars as possible.

Twitter And The Future Of Social TVJoin John Wooden, Director Strategy and Production at CONAN, Cait Hood, VP of Social Media at Fox Broadcasting, Robert Hayes, Executive Vice President, Digital Media at NBC Entertainment and others at Lost Remote, the first and largest industry site dedicated to social TV, which is bringing its hit conference to the West Coast.

In their exciting session, The Future of Social TV: What Networks are Planning for the Spring and Summer TV Season, these Shorty Industry Award finalists and winners from TV networks will each present a breaking piece of news in social TV for their network, followed by a brief Q&A on how to run a successful campaign.

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The Evolution Of Social TV [INFOGRAPHIC]

Do you use Twitter whilst watching your favourite TV shows?

You’re not alone. Recent studies have shown that 80 percent of viewers have used a smartphone or tablet device whilst watching television, and a clear relationship between TV ratings being boosted by high activity on Twitter – and vice versa – has been established.

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MTV VMAs Dominate Twitter TV Rankings With 19 Million Tweets And 90% Share [STATS]

Did you watch the MTV Video Music Awards?

Things got pretty crazy. Gaga, Miley, Kanye, Justin, Katy. Seems like everybody was trying to outdo the artist before them, and where else to talk about that spectacle than Twitter?

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95% Of Online Conversations About TV Take Place On Twitter [STATS]

The official Twitter Advertising profile (@TwitterAds) has been sharing some choice data about everybody’s favourite micro-blogging social network and its impact on television, inasmuch as how Twitter has established itself as the conversation medium of choice for fans looking to chat about their favourite shows online.

The numbers are in, and they’re overwhelming: 95 percent of online public conversations about TV take place on Twitter, and 60 percent of UK Twitter users are active on Twitter whilst watching TV.

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Facebook More Influential Than Twitter For Social TV, Says Data [STUDY]

Twitter’s influence on television is well-documented – it’s now very unusual for any prime-time television program not to actively encourage at least one hashtag (shows like The X Factor have several) for fans to use whilst watching the show – and the bigger TV events can easily generate tens of thousands of tweets per second.

Moreover, and especially during live events, broadcasters will often “check the reaction on Twitter” for an immediate response.

Conversely, the major networks rarely push or advocate the use of Facebook during their programming, nor do they load up the world’s most popular social network to see what’s happening during live shows. All of which, according to the latest data, might be a mistake.

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