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Posts Tagged ‘Social TV’

Thoughts About Second Screen Viewing At NYC Television Week

Thoughts About Second Screen Viewing At NYC Television Week

At last week’s NYC Television Week, MediaBistroTV caught up with two media executives and one Hollywood showrunner and asked them whether the “second screen” factors into their programming decisions.

Their thoughts were divergent, especially with regard to Twitter’s impact on TV viewership.

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Social TV: The Value Of The Second Screen [INFOGRAPHIC]

Social TV: The Value Of The Second Screen [INFOGRAPHIC]

Did you know that more than four in ten viewers use a second screen, such as a mobile device or tablet, half of the time that they watch TV?

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Twitter And The Future Of Social TV

Twitter And The Future Of Social TV

Twitter’s betting big on television.

How big? As the second screen becomes more and more important (and significant) for TV networks – upwards of 80 percent of U.S. viewers have used smartphones or other portable devices while watching TV – Twitter has aggressively positioned itself to take full advantage, both from the cross-correlation of eyeballs, and to scoop up as many marketing dollars as possible.

Twitter And The Future Of Social TVJoin John Wooden, Director Strategy and Production at CONAN, Cait Hood, VP of Social Media at Fox Broadcasting, Robert Hayes, Executive Vice President, Digital Media at NBC Entertainment and others at Lost Remote, the first and largest industry site dedicated to social TV, which is bringing its hit conference to the West Coast.

In their exciting session, The Future of Social TV: What Networks are Planning for the Spring and Summer TV Season, these Shorty Industry Award finalists and winners from TV networks will each present a breaking piece of news in social TV for their network, followed by a brief Q&A on how to run a successful campaign.

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Your Guide To Fall TV Show Hashtags

Your Guide To Fall TV Show Hashtags

TV junkie? Fall is likely your favorite time of year, when the major networks unveil their refreshed slate of programming and the dry summer hiatus finally gives way to much-anticipated season and series premieres.

Twitter is a fantastic portal to what’s up on TV. But to make sure you’re privy to the best conversations around the best shows, you’ll need to know the correct hashtags to follow and use.

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Airtel Integrates Twitter With TV In India

Airtel Digital TV Integrates Twitter With TV In India

Airtel Digital TV, an arm of Indian telco Bharti Airtel, has integrated Twitter with its digital TV offerings, Tech in Asia reports.

Translation: the 15 million Twitter users in India can now tweet while watching TV and view tweets related to their TV shows if they subscribe to Airtel.

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70% Of TV Tweets Sent During Program, Only 30% During Commercials [INFOGRAPHIC]

70% Of TV Tweets Sent During Program, Only 30% During Commercials [INFOGRAPHIC]

Nielsen’s Social Guide wanted to figure out exactly when during TV shows people are tweeting.

Is it during commercial breaks when they have a breather to pick up their phone or tablet? During the climax of an episode when there’s the most to weigh in about? Does genre affect tweet times?

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Twitter’s New ‘See It’ Button Will Let You Watch, Record TV Shows Within Tweets

Twitter's New 'See It' Button Will Let You Watch, Record TV Shows Within Tweets

Twitter has announced a partnership with Comcast and NBC Universal that will allow Twitter users to “tune into” a TV show directly from a tweet, giving them the ability to do a number of things including changing a channel, setting a DVR and viewing a show on demand.

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‘The X Factor’ Buzz On Twitter Is Stronger Than Ever [DATA VISUALIZATION]

Twitter researchers Jake Steadman and Louise Chow recently released a fascinating video that displays the cycle of buzz building around popular singing competition show The X Factor on Twitter.

The video is a paragon of the symbiotic relationship between Twitter and TV.

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After A Four Year Break, Gap Returns To TV With New Twitter-Based Commercials

If you think back four or more years – when netbooks were all the rage and Avatar had just made it’s 3D debut on the silver screen – you might remember a pretty iconic set of TV commercial. They featured chiseled models singing tunes like “Mellow Yellow” and a gaggle of screaming girls who love their comfy sweater. They were Gap commercials, and they simply dominated our TV sets.

Since then, Gap has been pretty quiet on the TV front – until now. The clothing company is going full throttle this Fall with some brand new commercials, and a pretty massive Twitter tie-in.

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The Evolution Of Social TV [INFOGRAPHIC]

Do you use Twitter whilst watching your favourite TV shows?

You’re not alone. Recent studies have shown that 80 percent of viewers have used a smartphone or tablet device whilst watching television, and a clear relationship between TV ratings being boosted by high activity on Twitter – and vice versa – has been established.

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