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Posts Tagged ‘social web’

What Can Machine Learning Do For The Social Web? [INFOGRAPHIC]

Machine learning, a branch of artificial intelligence (AI), is a scientific discipline that uses algorithms and computational techniques to extrapolate answers, yield patterns and make predictions of possible outcomes.

Already in practical use throughout the world, notably in fields where pattern recognition is extremely valuable (for example, stock market analysis and fraud detection), machine learning hasn’t really been applied to the social space, and all those billions of conversations, Tweets, Likes and profiles… but what if it was? What could it do?

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Twitter Users More Right Wing, Politically Inactive Than Facebook, Google Users [INFOGRAPHIC]

What can your favourite websites tell us about you?

Well, according to this study, the sites that you frequent around the internet can provide an understanding of the way that you lean politically, and give us an insight into whether you’re more likely to vote for Barack Obama or Mitt Romney in November’s presidential elections.

Surprisingly, Twitter users have been found to be more right wing, and thus likely to vote for Romney, than their Facebook counterparts. In fact, the only major platforms whose fans are more right wing than Twitter are Amazon, Bing, Paypal, eBay and, uh, Farmville.

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How Social Is The Web? [INFOGRAPHIC]

Did you know that internet users spend 22.5 percent of their online time social networking?

Facebook leads the way with a heady 62.83 percent share, far ahead of YouTube, Twitter and Pinterest. But overall, and collectively, the numbers are mind-blowing – the web contains more than eight billion pages, and the total number of users online has now exceeded 2.27 billion people. And it’s constantly growing – that number has doubled since 2007.

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The Social Web: How Different Age Groups Interact Online [INFOGRAPHIC]

Social media: it’s not just for kids.

In fact, social media as a whole is dominated almost entirely by people old enough to have kids – the average user of a social network is 37 years old. Millennials – people born between 1978 and 1994 (current ages 16-32) – were the first generation to be “raised” on the internet, and represent a significant portion of all online users.

Millennials are expected to be more influential than the baby boomer generation. As a group they spend an average of 23 minutes online each day – 75% use social networking sites and 59% get their news from the internet.

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Twitter’s Effect on Search Engine Rankings: Not as Big as You’d Expect

In December 2010, Google and Bing confirmed that Facebook and Twitter affected search rankings. And although marketers suspected as much for some time, the confirmation seemed to signal the ushering in of a new, more social internet. Now, SEOmoz has released some interesting data about just what social signals Google and Bing take into consideration and how much influence they have on search engine results – and Twitter, it seems, isn’t as big of a deal as everyone thought.
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