Posts Tagged ‘Sponsored’
Build a Social Business with the Digital Producer at Anderson Cooper 360°
The candybar maker Mars was under scrutiny for promoting its Snickers bar on Twitter, using celebrity accounts to hype the chocolatey goodness. But a watchdog group has determined that they were free to do so, even though the majority of the tweets did not indicate that they were advertisements.
If you think their lifestyle is too decadent, look away now: celebrities can earn thousands of dollars for just typing (or, more likely, getting an assistant to type) 140 characters.
Would you endorse a product on Twitter if each tweet came with a $3,000 earning? A lot of celebrities, especially in the US, have said a resounding “yes” to this, creating a growing trend of celebrity endorsements on Twitter. And now that several UK celebs have decided they want in on the action, the Office of Fair Trading (OFT) is going after those who don’t disclose their affiliation.