You know those tweets from celebrities, bloggers, and other influencers that seem to be hocking some product or another? Well, that’s exactly what they’re doing – and it has the potential to become big business.
Sponsored tweets are part of a fast-growing trend in social media. Increasingly, advertisers are teaming up with publishers to get the word out about their product or brand, with 62.8 percent of publishers reportedly receiving some sort of payment for a post on social media in 2011. Read more about the state of social media sponsorship below.