What’s your Twitter strategy?

If you tried answering this question with “Ummm, we tweet a lot, and we use hashtags,” that’s not good enough.

To be successful on Twitter – whether you’re tweeting on behalf of a Fortune 500, the small mom-and-pop down the streed or your own personal brand – you need a well-articulated content strategy that covers the who, what, when, why and how.
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It might sound counter-intuitive, but a new study of some of the top brands on Twitter shows that tweeting with fewer hashtags and sending your tweets when people are busy is part of an effective Twitter strategy.
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Everyone wants to be ahead of the market. If you can predict it, you can own it – making millions in the process.

We might not be able to predict the stock market yet, but Twitter is sure helping us along. According to a new study, reading into the patterns within Twitter chatter might be able to predict trends in stock prices.
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Twitter is getting serious about its branding. According to reports from TechCrunch, the company is hunting down a handful of domains that threaten its good name.
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If I’ve learned anything about Twitter in my time writing for AllTwitter, it’s that Twitter can be anything. It can be a source of breaking news, celebrity gossip, weather reports, marketing, and in-depth debate.

But journalists and cultural critic Touré (@Toure) has carved out his own Twitter strategy, focusing on longer conversations, 20 minute back-and-forths about a single topic, rather than writing a fleeting 140-character idea and moving on to the next. And his 36,000 followers can attest to just how successful this strategy is.
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Last week, the White House conducted a “non-scientific” study of its Twitter followers and Facebook fans, to see how they interact with the governmental heavyweight. And the timing couldn’t be better for a social media revamp, as election season is just around the corner.
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As a small or medium business, you’ve got to incorporate Twitter into your social media strategy. But there’s plenty more to Twitter than just tweeting out press releases.

In the wake of the announcement that Twitter will launch its own photo sharing service, now’s a great time to review your Twitter photo sharing strategy, and learn the tips and tricks that will help you tweet multimedia with confidence.
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