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Posts Tagged ‘Study’

39% Of US Adults Have Engaged In Political Activity On Facebook Or Twitter [STUDY]

Politics has permeated social media, from Twitter town halls to political parody accounts. But just how politically active are social media users?
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Can Twitter Get You Better Grades? This Professor Thinks So [STUDY]

A new study from Michigan State University suggests that Twitter can be a fantastic learning tool – so if your professor tells you to put away your smartphone, you can show her these findings.
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BBC Articles Have The Most Reach And Influence On Twitter [STUDY]

A new study has been released that shows that BBC articles have the most longevity on Twitter.

Learn the key to success on Twitter from Vice President of BBC Worldwide, Vincent Sider, the keynote speaker at our event, AllFacebook Marketing Conference, in London!

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The Average Twitter User Is An American Woman Younger Than 25 Who Follows 102 Accounts [STATS]

There have been numerous studies that look at the basic demographic makeup of Twitter users, but this one takes the cake: “An Exhaustive Study Of Twitter Users Across The World” looked at over 36 million Twitter accounts to answer the question: who’s tweeting?
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73% Of Fortune 500s Have An Active Twitter Account [STATS]

In an effort to understand how the top companies in America use social media, the University of Massachusetts has conducted an annual survey of the digital presence of the Fortune 500.

And this year, Twitter is the most popular social network among the titans of industry, beating out Facebook, blogging and Pinterest.
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The Typical Twitter User Is A 37 Year Old Female [STATS]

The population might be aging, but not on Twitter: according to the latest statistics, Twitter users are, on average, two years younger than they were in 2010.
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Only 30 Of The 264 World Leaders On Twitter Do Their Own Tweeting [STUDY]

In what’s being called the first-ever truly global study of world leaders on Twitter, researchers have identified a big rise in “Twiplomacy” – but note that not all political tweets should be treated equally.
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What Does The Perfect News Tweet Look Like? [STUDY]

A new research paper has shown that certain types of news tweets are more popular than others, and was able to predict popularity with 84 percent accuracy.

So what makes a news tweet popular? You might be surprised.
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40% Of Canadian Execs Use Social Media Because They “Need To” [STUDY]

It’s a good thing this survey of Canadian business executives was anonymous, or else plenty of people would be questioning how informed they are about their everyday business decisions.

Of the 400 executives polled on their approach to social media, 40 percent – or 160 total – say they’re using social media because they feel they need, but don’t necessarily want, be using it.
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How Is Twitter Being Used During Disasters? [STUDY]

Twitter is a real-time social network, so it is a naturally good fit as an emergency communication tool. But just how are we actually using it to share information in times of trouble?

A study from North Carolina State University explores how people used Twitter during the 2011 nuclear disaster in Japan, finding that Twitter doesn’t really change what we communicate but it certainly increases the speed at which we do it.
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