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Posts Tagged ‘Super Bowl’

The Super Bowl Killed It On Twitter – And So Did Smart Advertisers

Whether or not you’re a sports fan, smart marketers watched and participated in Super Bowl buzz – and the payoff was HUGE.

How huge?

There were 24.1 million Tweets about the game and halftime show, not including the ads. And, as predicted, the volume of tweets went above and beyond last year’s totals – and it achieved this goal by the beginning of the second half!

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This Super Bowl NewsHub Is The Place To Be On Game Day

Plan to talk smack about the Super Bowl on Twitter tomorrow? If last year is any indication, millions of you will – and you won’t want to miss out on any of those retweetable moments (they really round out the whole “social TV” experience).

So we’re going to show you where to go so you can focus on Super Bowl tweets without distraction.

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How ANY Business Can Benefit From Super Bowl Buzz On Twitter

So your business isn’t big enough to buy a commercial on Super Bowl Sunday, hmm? Don’t despair, most businesses aren’t.

But do you know what the smart businesses do instead? They take advantage of Super Bowl buzz on Twitter – and you can too. And you can even do it for free.

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Jimmy Fallon Calling For Twitter Submissions For A 2012 Super Bowl Commercial Jingle

Calling all budding songwriters: Twitter can be your road to stardom this February.

Jimmy Fallon will be crowd-sourcing on Twitter the script of the new Lincoln MKZ commercial, slated to debut during the February 2013 Super Bowl.

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What Was The Most-Devoured Food During The Super Bowl, According To Twitter?

The Super Bowl’s halftime show might’ve stolen the spotlight (after all, the most searched-for term was Madonna), but for those millions of fans watching at home, food played just as important a role in their total Super Bowl experience.

So what is the most popular food to eat during the Super Bowl? According to Twitter, it’s pizza by a mile.
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Which Team Leads The Twitter Pre-Super Bowl Buzz? [INFOGRAPHIC]

Sports fans flock to Twitter to discuss their big game in real-time. And there aren’t too many games bigger than the Super Bowl.

This weekend, millions of football fans are going to be tweeting as fast as their favorite players sprint and weave down the field. And we’ve got the pre-Super Bowl Twitter buzz here just for you. So whether you’re rooting for the Giants or the Patriots, you’ll want to take a look at how Twitter’s gearing up for the first play.
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Move Over Sports Commentators, Twitter’s Vying For Your Job

Not only is Twitter a great place to hear about the latest celebrity scandal, but it’s also a haven for sports fans. News about the players and teams spreads like wildfire on Twitter, minutes after it breaks. Researchers from Rice University, Houston noticed this trend, and wanted to see just how far they could take it – and it looks like Twitter might just put the folks in the sports commentator industry out of their jobs.
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Twitter Determines Top Super Bowl Commercial

Last night’s Super Bowl had Twitter buzzing for hours – with tweets largely commenting on the commercials and the half-time show. In the spirit of commercialism, social media monitoring firm Radian6 and advertising agency Mullen hosted the Brand Bowl alongside the Super Bowl. The Brand Bowl examined tweets related to all of those coveted commercials that ran during Super Bowl XLV, determining the favorite commercial of the very vocal Twittersphere.
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#SuperBowl Dominates Trending Topics On Twitter

As you would expect, Super Bowl XLV (or 45 on the decimal system) is trending heavily on Twitter today (as both a promoted and organic topic) – there’s literally hundreds of tweets appearing every few minutes.

Throwing around the old pigskin aside, the Super Bowl is known for the high-profile and often spectacular advertisements that air during the TV broadcast. This year, Chevrolet and Transformers 3 have teamed up and sneak previews of two of these commercials are available below.

The highlight sees Transformers stalwart Bumblebee transforming into the 426-hp Camaro SS:

The second ad takes a somewhat more meta approach, with a couple of guys imagining their perfect Super Bowl commercial – which of course features a series of beautiful women and an explosive car chase.

Incidentally, I’m rooting for Green Bay. Which means Pittsburgh are basically a sure thing. You heard (and saw) it here first.

Disclaimer: In full disclosure, this post is part of a sponsorship campaign with Chevy/GM in coordination with Lijit Networks, Inc. for SuperBowl XLV. I received compensation for these posts, but the opinions expressed here are my own.

Tweet the Best Headline for the Super Bowl, and win BIG

Just in time for Sunday’s game, CNBC’s sports reporter Darren Rovell has announced a massive prize attached to his Twitter Super Bowl Headline contest. He is encouraging his followers to tweet their best attempt at a Super Bowl headline, with the winner getting a huge prize post-game. We’ve got all the details on the prize and how you can score below.

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