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Posts Tagged ‘super bowl twitter’

Esurance’s $1.5M Twitter Contest Paid Off, Saw 200K Entries In First Minute

Esurance's $1.5M Twitter Contest Paid Off, Saw 200K Entries In First Minute

Amid the hype and excitement of the Super Bowl (and, increasingly, the Super Bowl ads), Esurance made a bold move: They bought the ad slot immediately following the game, and saved a cool $1.5 million.

Not to let this “spare change” go to waste, the company launched a Twitter contest, with one lucky Twitter user who tweeted the #EsuranceSave30 hashtag winning the entire $1.5 million pot.

This week, the company handed out the cash – and shared the amazing social media statistics that this contest generated.

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Mediabistro Job Fair

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The Emotions Of Super Bowl Fans On Twitter

The Emotions Of Super Bowl Fans On Twitter

The Super Bowl has been a social media phenomenon as much as a sports phenomenon in recent years, with the players, commercials and halftime show earning millions of tweets, status updates and blog posts.

And many of these social posts came in the height of emotion – excited or disappointed fans tweeting their passion. So just how emotional were football fans during the sport’s biggest event?

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Super Bowl XLVII: Tracking Tweets From Inside The Stadium [INFOGRAPHIC]

Super Bowl XLVII: Tracking Tweets From Inside The Stadium [INFOGRAPHIC]

The Super Bowl generated a frenzy of activity on Twitter, but what about tweets that were sent at the actual game itself, from folks in the crowd?

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2014 Super Bowl: Social Marketing Metrics [INFOGRAPHIC]

2014 Super Bowl: Social Marketing Metrics [INFOGRAPHIC]

Ads have become almost as much a part of the Super Bowl as the event itself, and this year’s matchup was no exception, with buzz around the commercials quickly moving to Twitter and Facebook.

Indeed, 583,152 tweets and 650,757 Facebook posts were written about Super Bowl ads, with Budweiser, Pepsi and Coca Cola picking up the most mentions.

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The Super Bowl On Twitter: 24.9 Million Tweets, 381,605 TPM Peak [STATS]

The Super Bowl On Twitter: 24.9 Million Tweets, 381,605 TPM Peak [STATS]

In a matchup of the nation’s number one defensive team against its offensive best, the Seattle Seahawks soundly thrashed the Denver Broncos to win Super Bowl XLVIII by a score of 43-8, winning their first NFL title.

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Sportsmanias Offers Super Bowl 2nd-Screen Experience With Head-To-Head Twitter Feeds

Sportsmanias Offers Super Bowl Second-Screen Experience With Head-To-Head Twitter Feeds

Real-time sports team news aggregator Sportsmanias.com is making a play to be your second-screen experience during Super Bowl 2014.

The startup’s redesigned website includes a dual stream head-to-head Twitter feed from opposing teams’ beat writers straight from the sidelines and press box.

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Super Bowl, Madonna Set New Sport, Entertainment Twitter Records [STATS]

The closing moments of Super Bowl XLVI, which saw the New York Giants come from behind to edge the New England Patriots 21-17 with a last-minute touchdown, were so dramatic that they set a new tweets per second (TPS) record on Twitter.

The final three minutes of the Super Bowl saw Twitter users firing off tweets at an average of 10,000 per second, which is an all-time peak for a sporting event on the network.

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