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Posts Tagged ‘t.co’

Do You Share Links On Twitter? Soon You’ll Have Two Fewer Characters To Use In Your Tweets

Since the dawn of time – namely, July 2006, when Twitter first opened its doors to an unsuspecting public – tweets have been fixed to a limit of 140 characters. This is a ceiling that you are simply not allowed to break (unless, of course, you’re one of those people). The limit is widely seen as a good thing – it ensures that tweets are instantly consumable and easy to share, and, ultimately, that forced brevity encourages all of us to become better writers.

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Outage Reveals Another Annoying Side To Twitter’s Link Shortener

Did you notice that your t.co links weren’t working Monday night?

Well, they weren’t. For anybody.

Yet another reason to be annoyed with Twitter’s “t.co.”

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All Links 20 Characters Or More Are Now Being Shortened With Twitter’s “t.co”

Like Bit.ly? Unfortunately, it might be going the way of Twitpic and the dinosaurs soon, if Twitter has anything to do with it.

Today officially marks the day that all links on Twitter which are greater than or equal to 20 characters will be automatically shortened using t.co, Twitter’s own URL shortener. And by automatic, we do mean automatic – you don’t have a say in this whatsoever.
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Twitter Launches Internal URL Shortener, Throws Bit.ly A Bone

From the official blog:

Since early March, we have been routing links within Direct Messages through our link service to detect, intercept, and prevent the spread of malware, phishing, and other dangers. Any link shared in a Direct Message has been wrapped with a twt.tl URL. Links reported to us as malicious are blacklisted, and we present users with a page that warns them of potentially malicious content if they click blacklisted links. We want users to have this benefit on all tweets.

When this is rolled out more broadly to users this summer, all links shared on Twitter.com or third-party apps will be wrapped with a t.co URL. A really long link such as http://www.amazon.com/Delivering-Happiness-Profits-Passion-Purpose/dp/0446563048 might be wrapped as http://t.co/DRo0trj for display on SMS, but it could be displayed to web or application users as amazon.com/Delivering- or as the whole URL or page title. Ultimately, we want to display links in a way that removes the obscurity of shortened link and lets you know where a link will take you.

In addition to a better user experience and increased safety, routing links through this service will eventually contribute to the metrics behind our Promoted Tweets platform and provide an important quality signal for our Resonance algorithm–the way we determine if a Tweet is relevant and interesting to users. We are also looking to provide services that make use of this data, an example would be analytics within our eventual commercial accounts service.

Already using your own URL shortener for analytics? Don’t worry – they’ve got that covered.

If you are already partial to a particular shortener when you tweet, you can continue to use it for link shortening and analytics as you normally would, and we’ll wrap the shortened links you submit.

Sounds sensible. And the wrapping means that reports of bit.ly’s demise might have been greatly exaggerated. Which is good news for me, as my tailored URL shortener is ticking along nicely.

(Source: Twitter blog.)