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Posts Tagged ‘targeted tweets’

Twitter To Allow Advertisers To Retarget Users Based On Their Browsing History

This afternoon, Twitter announced that, for the first time, it will be granting advertisers access to users’ email addresses and browser-related information in order to better target promoted content.

Concerned about the privacy of your data? Keep reading.

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Twitter’s Targeted Tweets Produce High Engagement Rates [STUDY]

Twitter launched a new offering yesterday, targeted tweets.

The service allows you to send tailored tweets to specific audience subsets, if you so desire (and you should). And guess what? According to this study by SocialCode, it’s pretty darned effective!
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