Twitter has made it easier for advertisers to target users based on their location.
In an announcement on the company’s Advertising Blog, Twitter unveiled new ways to pinpoint the location of users who see certain ads on Twitter, particularly those users in the UK and Japan.
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Yesterday Twitter launched interest-based targeting for their advertising products, allowing brands and marketers to target users based on the content of the tweets they send and the accounts they follow.
Along with this announcement came a somewhat overlooked fact: Twitter is lowering their minimum ad bid from 50 cents to just one penny. And some analysts believe this move could bump up their yearly ad earnings significantly.
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