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Posts Tagged ‘@theellenshow’

The Selfie Retweeted Around The World [INFOGRAPHIC]

The Selfie Retweeted Around The World [INFOGRAPHIC]

Unless you’ve been living in a cave – without internet – over the past couple of weeks, chances are you’ve (a) heard about Ellen Degeneres’ world record-setting Oscars selfie, and you’ve (b) probably seen the tweet in question and (c) retweeted it.

And why not? More than 3 million of us joined in the fun. But why was this such a phenomenon?

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Ellen Degeneres And Bradley Cooper’s Oscar Celebrity Selfie Is The Most Retweeted Tweet Ever

Ellen Degeneres And Bradley Cooper's Oscar Celebrity Selfie Is The Most Retweeted Tweet Of All Time

The 86th Academy Awards took place yesterday with luminaries from the world of cinema gathering together to honour the actors, movies and technical achievements in film in 2013. The event was hosted by Ellen Degeneres who made extensive use of Twitter to share updates and photos via her @TheEllenShow account, with one celebrity-packed selfie in particular being retweeted more times than any other tweet shared on Twitter.

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25 Twitter Accounts Now Have More Than One Million Followers

Only ten weeks have passed since considerable fanfare was attributed to Ashton Kutcher (@aplusk) becoming the first Twitter account to surpass one million followers, beating CNN (@cnnbrk) in the process, which hit the magic number shortly afterwards.

Since then, another twenty-three accounts on the network have moved beyond seven digits; fittingly, @Google is the latest, and they celebrated the occasion earlier today with this tweet.

25 Twitter Accounts Now Have More Than One Million Followers

Moreover, four Twitter users now have more than two million followers – Kutcher, Ellen Degeneres (@TheEllenShow), Britney Spears (@BritneySpears) and CNN. Kutcher is quite a ways in front – some 300,000 on Ellen – and @Oprah should join this group in a couple of weeks.

At the back of the pack, @NPRPolitics should be the next account to breach one million, with @Mashable and @MCHammer duking it out for the #27 spot.

I’ve discussed the benefits of breaching the one million mark – it’s a big deal for anybody with something to promote, like a brand or a blog. Even if we assume the relevancy and interests within these networks is quite small, such as 10-20 per cent, that’s still a huge number of people who will click on your links, certainly over the course of a month. Despite what many think, it does matter, and as these numbers build to 10, 20 million, and more, over the next year or two, the people at the top of this hill are going to have enormous power and influence, if only in all the websites they break with a single re-tweet.