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Posts Tagged ‘@theonion’

Sorry Sports Fans, @ESPN Has Sent You Packing

Following @theonion’s still record 485,000 cull last month, ESPN (@espn) becomes the latest high-profile Twitter account to essentially start over and unfollow almost everybody in their network.

Sorry Sports Fans, @espn Has Sent You Packing

From 102,467 on May 12 to just 54 at the time of writing – a drop of 102,413 in about 48 hours. That’s a reduction of 99.94 per cent. It’s also a very smart move, as Twitter simply doesn’t work if you follow tens of thousands of people back.

And with the new Business Center toolkit on the horizon, there’s absolutely no need for brands to clutter up their screens with everybody and their uncle just because they might want to send over a direct message. My money’s on @wholefoods next.

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Why I Think @TheOnion Has Unfollowed A Record 485,000 People On Twitter

A few days ago, I was unfollowed by @TheOnion, the Twitter account of the much-loved satirical news site.

The Onion is one of the most popular feeds on the network, with well over two million followers. Back in the day, the account had a (possibly automated) follow-back policy, and they followed hundreds of thousands of people on Twitter.

The OnionThinking it unlikely that they’d singled me out for a personalised dumping, I assumed whoever it was that managed their social media campaign had decided that enough was enough, and pulled the plug.

So I checked out the stats. And while I don’t speak for The Onion, I’m going to go out on a limb on this one.

Earlier this month, the Onion peaked at a following count of over 487,000. On April 14, they unfollowed 30,935 people, and continued to purge users en masse each day thereafter until April 21, when they appear to have settled at the nice round number of 195.

In a 24-hour period between April 17-18, they removed 316,239 users from their follow feed.

Don't Cry, But @TheOnion Has Unfollowed (Almost) Everybody On Twitter

Overall, they’ve reduced their following network size by 99.96 per cent. Which means they’ve cut their noise by 99.96 per cent, too.

This is likely the biggest cull Twitter has ever seen.

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