Social media is a big part of TV these days. With live tweeting encouraged while a show is on the air and interaction between the stars and their fans in between episodes, TV shows rely on Twitter and other social networks to generate buzz online.

New TV shows have to start their social media marketing from scratch, as fans won’t know their @username or likely even be interested in following until they’ve seen one or two episodes… that is, unless that TV show has a big star.
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