By Mary C. Long on March 8, 2013 8:00 PM
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Posts Tagged ‘top tweets’
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If you were on Twitter last night, you may have missed President Obama’s State of the Union address as theDorner standoff proved a big distraction (particularly with all the “breaking news” that was reported).
But despite that, it’s interesting to note that the #SOTU still bested its last tweet record by a pretty hefty margin.
Whether or not you’re a sports fan, smart marketers watched and participated in Super Bowl buzz – and the payoff was HUGE.
There were 24.1 million Tweets about the game and halftime show, not including the ads. And, as predicted, the volume of tweets went above and beyond last year’s totals – and it achieved this goal by the beginning of the second half!
From a cry for help in the woods to a call for aid for a nation, the Most Powerful Tweets tell ten different stories about Twitter’s value in people’s daily lives. At the top of the Most Powerful Tweets list, journalist Ann Curry used Twitter to gain permission for a Doctors Without Borders plane to land in Haiti to assist the earthquake victims. Other powerful moments: The White House connected to Russian President Dmitry Medvedev on Twitter, an injured triathlete used Twitter to save her own life, a parody account defined the discussion about the Gulf Oil Spill, and the Ecuadorian government used Twitter to declare a state of emergency.
To choose the Top Ten Most Powerful Tweets, the Twitter team reviewed Tweets, news stories and international events from the past year. With more than 25 billion Tweets sent in 2010, narrowing the list to just ten Tweets was a huge challenge. The final selections represent the dynamic ways that people use Twitter in the political world, for disaster relief, and to add commentary to news events, sports and entertainment.
See the full list here.