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Posts Tagged ‘Topsy’

Apple Makes Bold Move Into Social Media Space With Acquisition Of Twitter Analytics Firm Topsy

Apple Makes Bold Move Into Social Media Space With Acquisition Of Twitter Analytics Firm Topsy

Apple doesn’t do social media. Right?

With the exception of the ill-advised Ping and Apple’s iTunes social media profiles on Twitter and Facebook, that’s largely true: Apple doesn’t do social media. And when they’ve done it in the past (i.e., the aforementioned Ping), they’ve done it poorly.

Well, maybe that’s about to change, as the Cuppertino giant has just picked up Twitter and social media analytics firm Topsy for a cool $200 million. And nobody knows what’s going to happen next.

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Target Vs. Walmart: Which Retailer Dominated Back-To-School Twitter Buzz? [CHART]

Back-to-school promotions provide fodder for much Twitter buzz, and mega-retailers Target and Walmart never miss the opportunity to drive the conversation.

Topsy put together a comparison of the two brands to see which one dominated 2013 back-to-school chatter on Twitter. Which one would you put your money on coming out on top?

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How To Use Topsy To Find Your First Tweets [TWITTER TIPS]

Today, social analytics platform Topsy has unveiled a huge upgrade, adding Twitter’s entire history of 425 billion public tweets to its archives, which are available in all Topsy products, including the free tools on Topsy.com.

What this means is that you can freely and quickly search every public tweet ever written on Topsy, including (but not limited to) your own.

And because you can view these tweets in reverse-chronological order, it’s now really, really easy to see your first-ever tweets.

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Martin Luther King, Jr.’s Most Tweeted Quotes In 2013

Twitter served as the virtual parallel for the 50th anniversary March on Washington that took place this week in commemoration of the iconic Martin Luther King’s “I have a dream” speech.

The celebration in Washington included speeches by President Obama, former Presidents Bill Clinton and Jimmy Carter, Oprah, and other cultural figures, and dominated the news cycle across the Internet.

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What’s The Future Of Twitter? Hear From 5 Of The Top Minds In Social Media To Find Out

Industry experts are saying that Twitter is on track to earn up to $1 billion in ad revenue by the end of 2013. It’s become the go-to network of choice for TV shows looking to engage their audience on the second screen, non-profits seeking donations, and local businesses who want to build relationships with their communities. But what does all this mean for you?

Join us during the June 4th AllTwitter Marketing Conference‘s keynote panel to hear from some of the top minds in the Twitter community about where the network is headed, so you can be well ahead of the curve. And even if you can’t make it in person, be sure to tune into our #AllTwitterConf hashtag between 9-9:45am PT to follow along!
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This Tool Helps You Analyze And Reply To Time-Sensitive Tweets

If you’ve read our previous posts on Topsy, you know that it’s a pretty robust tool offering real-time analysis of public conversations.

And it just got a little better at saving you time.

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Track SXSW Trends To Promote Your Brand

You know everywhere online will be consumed by SXSW chatter next week – and it’s already starting. Instead of letting it annoy you, how about using the endless chatter to your advantage?

And knowing which topics are trending at SXSW is key. Fortunately, there’s a spot where you can do just that!

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#SOTU Tweets Top Last Year’s Volume Despite Dorner Distraction

If you were on Twitter last night, you may have missed President Obama’s State of the Union address as theDorner standoff proved a big distraction (particularly with all the “breaking news” that was reported).

But despite that, it’s interesting to note that the #SOTU still bested its last tweet record by a pretty hefty margin.

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Can Twitter Predict Oscar Winners Using This Advanced Sentiment Analysis Tracker?

We mentioned last year that although social media can predict many things, it can’t predict the outcome of an event when the people polled have no influence whatsoever. So, no – Twitter can’t predict who will win, but it can tell us who should win.

And this sentiment analysis tracker from Topsy is a bit different from others that have come before it, so it’s worth a look regardless.

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Here Are The Best-Loved Businesses On Twitter In 2012

Twitter offers lots of great intel. Beyond the business basics like figuring out the best times to post on Twitter, there’s fun stuff like figuring out which books to buy for your friends based on their tweet data.

And now Topsy takes it to the next level: revealing which businesses we loved the bestest in 2012. Businesses take note.

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