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Posts Tagged ‘Traditional’

Mainstream Media Uses Twitter To Broadcast, Share Their Own Material

If you follow any mainstream media Twitter accounts on Twitter, when was the last time you received an @mention or @reply from one of them? If you answered never, you’re in the majority.

A new study from the Pew Research Center’s Project in Excellence in Journalism shows that mainstream media rarely uses Twitter to engage or share links from sources other than their own websites, instead preferring to tweet broadcast-like messages of the news of the day.
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3 Ways Twitter Could Make Newspapers Obsolete

If you’ve picked up a newspaper lately – especially a local one -you might notice that it’s a little on the thin side. Newspapers have been hit hard with the advent of digital media, and it’s only the big ones that have recently begun to adapt by erecting paywalls for their digital content. Part of the reason is that services like Twitter report the news first, but an even bigger chunk of newspapers’ business could be captured by Twitter and eventually make them all but obsolete.
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A Look at The Top 25 Newspapers on Twitter

Newspapers have embraced Twitter in the past year or two, adding the microblogging service to their roster of online tools to help prop up their bottom line. Most use Twitter as a means of broadcasting their featured articles, but others have created separate Twitter accounts for each section of the paper, or use Twitter as a two-way communication tool with their readers.

The Wrap took a look at the top 25 newspapers on Twitter now compared to four months ago, to see how traditional media is faring in 140-characters or less.
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