Social Media’s Influence On The Travel Industry [INFOGRAPHIC]
Did you know that 87 percent of travelers use the internet for the bulk of their travel planning?
The U.S. online travel industry is set to reach a heady $162 billion in 2012 – up some 74 percent since 2007 – and social media is playing its part. More than half (52 percent) of travelers have changed their plans after researching their trip on social media sites, and 50 percent of travel companies have said that direct bookings have been generated from social media.
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Social channels such as Twitter and Facebook have revolutionized the way that brands and marketers engage with customers and drive awareness and sales, and the travel industry has adopted and benefited from this new wave of technology and opportunity as well as anybody else.
Nadine Cheung
Editor, The Job Post
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