travel infographic - AllTwitter

Travel Brands Are Representing On Social Media [INFOGRAPHIC]

Allison Stadd — Thu, 28 Mar 2013 10:00:35 +0000

The social travel revolution is a well-documented one, as airlines, cruises, and hotels are using social media more than ever before, and receptive travelers are right there alongside them.

As Shea has reported, social travel revenue has grown 103% – (compared to regular travel’s 4.03%) – and 40% of travel companies now rate social media as increasingly important in connecting tourists with their business.

Media Mosaic, a travel-focused digital marketing agency, assembled the following infographic to provide a bird’s eye view of the largest travel brands’ presence on Twitter, Facebook, YouTube, and LinkedIn along with, where available, their TripAdvisor ratings.

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Social Travel Takes To The Skies [INFOGRAPHIC]

Shea Bennett — Thu, 22 Nov 2012 08:00:47 +0000

Social media is making the world seem just that little bit smaller.

Social travel revenue has seen a huge growth increase of 103 percent – which dwarfs regular travel’s 4.03 percent growth rate – and 40 percent of travel companies now rate social media as increasingly important in connecting tourists with their business.

Today’s social traveller is savvy, using platforms such as Twitter and Facebook, plus hotel and restaurant reviews, to update their itinerary on the fly, and they won’t hesitate to switch allegiances or change their plans altogether. Conversely, social travellers who are highly satisfied will engage with the top travel brands and share their positive experiences with their friends and followers, boosting brand awareness, website traffic and sales.

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Social Media’s Influence On The Travel Industry [INFOGRAPHIC]

Shea Bennett — Wed, 25 Jul 2012 06:00:35 +0000

Did you know that 87 percent of travelers use the internet for the bulk of their travel planning?

The U.S. online travel industry is set to reach a heady $162 billion in 2012 – up some 74 percent since 2007 – and social media is playing its part. More than half (52 percent) of travelers have changed their plans after researching their trip on social media sites, and 50 percent of travel companies have said that direct bookings have been generated from social media.

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The Impact Of Social Media On Travel And Tourism [INFOGRAPHIC]

Shea Bennett — Wed, 27 Jun 2012 06:00:22 +0000

Social media has made a huge impact on essentially every major industry across the world, and the business of travel and hospitality has reaped the rewards perhaps as well as any other commercial venture. Travel and tourism depends heavily on the use of word-of-mouth to spread opinions and recommendations, and social platforms such as Twitter and Facebook allow customers to easily share tips and suggestions, which can be enormously valuable when positive. Some 92 percent of consumers said that they trusted earned media, which includes recommendations from friends and family members, more than any other form of advertising.

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