Posts Tagged ‘Trends’
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One of the most significant implications of Twitter is its ability to tap into the zeitgeist.
A quick glance through the platform gives you a reliable sense of “what’s trending” both on- and offline.
When a major event goes down or a big story occurs, more and more people tweet about it and it ends up at the top of Twitter Search as a top trend (check out the top 10 Twitter trends from 2011 here).
Whether you’re a Twitter power user or a nervous neophyte, there are some words you’ve just got to know in order to interact on Twitter. We’ve compiled the essential Twitter dictionary so you can tweet with confidence, @mention frequently, and sift through your followers and friends without getting them mixed up.
Although it’s tempting to look at Twitter and Facebook, slap on the label of “social media” and think of ads on both networks as the same, that attitude is far too restrictive for both networks.
Facebook offers opportunities that Twitter does not, and vice versa. The ad products on Facebook are more mature, targeted differently and appear contextually differently within the site. So if your company is looking at Twitter and Facebook ads as one and the same, here are some distinctions to help you tease out the differences and see a bigger bang for your marketing bucks.
Twitter has rolled out its Promoted Products to a third country, Japan, following last year’s launch in the US and last month’s launch in the UK.
In a blog post this morning, Twitter announced that it has begun selling Promoted Products, which include Tweets, Accounts and Trends, to UK-based businesses.
The first brand to jump on UK-based Promoted Products is Sky network promoting the new season of Glee, which launches today in the UK.
Twitter’s Promoted Tweets, Trends and Accounts have generally been a secretive affair, with very few advertisers willing to speak up about the cost and effectiveness of advertising in tweet form. One travel company has revealed some insightful, if general, outcomes of their Promoted Tweets and Accounts campaign, however, which could help other marketers make the decision to add Promoted Products to their online marketing budget.
New insight into Twitter’s ad program, officially dubbed Promoted Products, shows that the auto industry is one of the largest single industries gobbling up Promoted Tweets, Trends and Accounts: it alone accounted for 12% of Twitter’s revenue in Q1 of this year.
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