Wow. There’s no intro to sum up what a bad business decision this is, but I’ll try.

Charter, the “4th largest cable operator in the U.S.” announced it is turning off all social media support for clients on Friday, December 14.

Sure, customer service is a lot of work, particularly online – but just because they turn off their accounts and stop responding, do the folks at @Charter really think customers won’t publicly mention them?

Do they not understand that the net of value of this move will be this: When Googled (on Binged), the results that come up forever after will scream the exact opposite of their “you matter to Charter” message?

How very, very misguided of them. And how eye-opening this should be for its customers.

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