AllFacebook InsideFacebook InsideMobileApps InsideSocialGames SocialTimes LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Posts Tagged ‘TV’

Twitter And Fox Team Up For A Social TV Partnership

NBC isn’t the only TV network tapping Twitter for fall season hype.

Fox and Twitter have entered into a partnership to promote Fox programs through tweeted video clips and enable the network’s advertisers to use Twitter’s ad platforms for promotion.

Read more

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training for beginners in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Hurry, this boot camp starts next weekRegister now!

NBC Running Twitter Sweepstakes For Its Fall TV Lineup

NBC’s already building buzz for its fall TV lineup, and its turning to Twitter for an assist.

Running from May 13 (yesterday) through June 13, NBC’s Fall Sweepstakes will reward one lucky Twitter winner the experience of a TV fan’s lifetime.

Read more

How Twitter Impacts The Entertainment Industry

In a fascinating study by The Hollywood Reporter and market research firm Penn Schoen Berland released earlier this year, it came to light that social networking sites like Facebook and Twitter play an indispensable role in all key aspects of today’s entertainment industry.

It wasn’t so long ago that email didn’t even exist; now Hollywood executives are making decisions based on how the masses are speaking on Twitter.

Read more

Japanese TV Ratings To Be Determined By Tweets

Twitter has long been heralded as the path to social TV, with hashtags infiltrating live TV broadcasts, Twitter-based voting on reality shows, and Twitter being used as the “second screen” during prime time.

And now, Twitter is being used to measure TV ratings. Think this’ll be the end of Nielsen?
Read more

AMEX And Twitter Promote Their “Sync” Relationship With A TV Ad [VIDEO]

If you’re an American Express cardholder and a Twitter user, you’ve got the chance to grab some pretty big savings.

AMEX and Twitter partnered in March to created AMEX Sync, a program where cardholders sync their Twitter accounts to their AMEX cards and tweet hashtags for instant deals in stores across the US. And they’re amping up this partnership by advertising it through more traditional channels, namely TV.
Read more

How You’re Turning Sitcoms Into Social Phenomena [INFOGRAPHIC]

Watching TV is rapidly changing from a passive way to unwind into a necessarily social phenomenon. And this infographic explores just how we are tweeting our way to social TV.

Read more

HBO’s Jim Lampley: ‘This is the first post-Twitter Summer Olympics’

As viewers ready their smartphones and laptops for this year’s Summer Olympics, should NBC shift the way they broadcast their games?  HBO’s Jim Lampley, the voice behind a record 14 Olympic broadcasts and some of the biggest boxing matches in history, thinks so.

“I was recently at a seminar on the campus of the University of Southern California to discuss the Olympics and television. One of the biggest points I tried to make was this is the first post-Twitter Summer Olympics, and there will be a huge effect, because we’ve already seen the degree that it facilitates person-to-person contact, particularly between athletes,” he said in mediabistro.com’s latest So What Do You Do? interview.

“The energy of the [Olympic] village is now going to be changed from day to day by the waves of Twitter. It’s the most influential social medium, because of the spontaneity and the immediate wildfire effect it can create. A great lesson to us was watching the ratings for On Freddie Roach, and we discovered that over a six-week period that we could correlate increases in On Freddie Roach ratings to Twitter trending.”

Read the full interview at So What Do You Do, Jim Lampley, Host of HBO World Championship Boxing?

 

58 Percent Of People Would Rather Give Up Social Networks Than Their TVs [INFOGRAPHIC]

As much as we are a tweet- and status update-addicted society, we’d give up our social networks if we had to, especially if it meant saving our TVs.

A new study suggests that people still love their TVs more than Facebook, Twitter, YouTube and the rest, choosing to save the tube and ditch the networks if they had to.
Read more

18% Of TV Viewers Recall Seeing A Twitter Hashtag During A Show [STUDY]

Social media is making its television debut in style. According to the latest study, 64 percent of US consumers recall seeing some sort of social media symbols – like a Twitter hashtag or a Facebook “like” – while watching TV. And half of these viewers went ahead and interacted with social media after seeing it on the tube.
Read more

Twitter Rumored To Be Considering Its Own TV, Print Marketing Campaign

Twitter has quite a large base of loyal power-users who have managed the finer points of expressing complex thought in 140 characters or less. However, the company has a tough time attracting, and more importantly retaining, new users.

Rumors have it they’re trying to combat this trend by partnering with former Apple VP Allison Johnson and creating an advertising campaign that would see Twitter splashed across your TV screen.
Read more

NEXT PAGE >>