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Posts Tagged ‘tv hashtag’

Your Guide To Fall TV Show Hashtags

Your Guide To Fall TV Show Hashtags

TV junkie? Fall is likely your favorite time of year, when the major networks unveil their refreshed slate of programming and the dry summer hiatus finally gives way to much-anticipated season and series premieres.

Twitter is a fantastic portal to what’s up on TV. But to make sure you’re privy to the best conversations around the best shows, you’ll need to know the correct hashtags to follow and use.

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How Effective Are Twitter Hashtags During TV Commercials? [STUDY]

Hashtags are everywhere, and it’s now very unusual for a major television program or event not to include its own hashtag to encourage viewers to talk about the show online with friends and followers. And sometimes a single hashtag isn’t enough – reality talent programming such as The X Factor, American Idol and Britain’s Got Talent¬†use multiple hashtags during each show.

Marketers are starting to take notice, and hashtags are increasingly popping up during commercials. The Super Bowl, the most-watched TV event of the year, was actively discussed on social media, and brands who advertised during the game hoped to control these conversations with specific hashtags. But did it pay off?

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