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Posts Tagged ‘twitter 4sq’

On Twitter, You Are Not In Traffic – You Are Traffic

Be one of many, not many of one.

That checkbox that says ‘send updates to Twitter’? I get it. It’s so tempting. So convenient.

And so unnecessary, and so noisy.

If you’re not part of the signal, you’re part of the noise. And the noise is a LOT bigger, and likely always will be. But it’s a bit like anything else that seems overwhelming and not really your problem – you can make a difference, however small. Because all those teeny, tiny differences add up to a much greater whole. All of a sudden, there’s much less of a problem.

Yes, the perception of noise is entirely relative, but taking that stance is a real easy way to shirk responsibility. Deep down, we each know our contributory value – our ‘internet worth’, if you will. And if you don’t, Twitter will tell you.

Bottom line? If this is your idea of an acceptable journey on Twitter, then you need to think about taking a different route.

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If You Want To Use Twitter, Then Use Twitter

Are you sending automated updates from Foursquare to your Twitter feed 20 times a day? Please stop. Believe me: nobody cares that you’re at Starbucks for the fourth time, or that you’ve just ousted somebody we don’t know as the mayor of Joe’s Pizza.

Nobody on Twitter, that is – your Foursquare network might be very interested. So why not leave it there?

The same goes for LinkedIn, Facebook and Quora, or anything else that lures you in with that convenient, but always undesirable, ‘send updates to Twitter’ checkbox.

Twitter works brilliantly as an aggregator for input – that is, being able to quickly and easily follow updates and content from newspapers, blogs, politicians, media moguls, celebrities, colleagues, friends and family – but if you’re aggregating your output, then it’s just a lot of unnecessary noise. And if you’re consciously adding to that, then yes, you are part of Twitter’s signal problem.

It’s also incredibly lazy. Repeat after me: automated bad, manual good.

I follow you on Twitter because I want to see what you have to say on Twitter. If I want to see what you’re saying on Facebook or Quora, then I’ll follow you there. As long as you’re saying different things. Seriously: if you’re mass-updating and churning out the same old stuff everywhere, or polluting the stream with a load of automated junk, then why would you expect anyone to follow you at all?