AllFacebook InsideFacebook InsideMobileApps InsideSocialGames SocialTimes LostRemote TVNewser TVSpy AgencySpy PRNewser MediaJobsDaily UnBeige

Posts Tagged ‘Twitter Ad’

Twitter Unveils First TV Commercial, New Hashtag Pages [VIDEO]

Yesterday was a big day for Twitter – the company premiered its first ever TV commercial during a NASCAR race, which showed off a brand-new hashtag page that could open a new and very welcome revenue stream for the micro-blogging platform.

Read more

Mediabistro Course

Social Media 201

Social Media 201Starting October 13, Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!

A Twitter Ad… From The 1950s

Twitter is a “sublime, mighty community” warming the hearts and souls of Americans. Well, at least in the sweet and sappy marketing language of the 1950s it is.
Read more

The History Of Advertising On Twitter [INFOGRAPHIC]

Twitter’s advertising platform has been a controversial (and heavily scrutinized) source of revenue for the company, and it’s one that hasn’t yet delivered on the innovation we were promised by Twitter CEO Dick Costolo way back in 2009, leading to much egg on face.

Still, it’s a key part of the platform’s move towards profitability, and this nicely designed infographic from Mashable takes a look back at the history of advertising on Twitter, which begins with the very first tweet from founder Jack Dorsey.

Read more

Once Banned, Alcohol Brands are now Buying Ads on Twitter

Before last month, you never would have seen a Promoted Tweet advertising an alcohol brand on Twitter. But now that its demographics have shifted to an older age bracket, ad space has been opened up to alcohol – and Jack Daniels, the famous Tennessee Whiskey, is the first to buy a Twitter ad.
Read more

Sofia Vergara Uses David Beckham To Leverage The Power Of Twitter In New Pepsi Ad [VIDEO]

A new TV ad from Pepsi features appearances from a couple of major celebrities, but it’s really Twitter that is the star.

In the commercial Modern Family star Sofia Vergara, who is desperate for a Diet Pepsi on a hot, crowded beach, uses a #davidbeckham hashtag to send a message to her Twitter followers, creating a diversion that immediately wipes out a queue of (now screaming) women so she can get to the front of the soda stand.

Hit the jump to see who makes a special appearance at the end.

Read more

Twitter Expands Twitter For Business Section (And Now Everyone Can Sign Up To Buy Ads)

Twitter has refreshed its Twitter For Business pages to provide a lot more detail on how the platform can be beneficial for corporates.

The biggest changes are content-rich sections on their promotional features, which includes promoted tweets, trends, accounts and analytics.

Promoted Tweets

Promoted Trends

Promoted Accounts

Analytics


Twitter also expands on its Cost-per-Engagement (CPE) system:

When you promote a Tweet, only the most relevant users see it–put simply, that’s users that follow similar accounts to yours.

Promoted Tweets are offered on a Cost-per-Engagement (CPE) basis, so you only pay when a user Retweets, replies to, clicks on or favorites your Promoted Tweet. Retweeted impressions by engaged users are free, and can amplify the reach and cost-effectiveness of your campaign many times over.

I’m curious how you set a payment ceiling when an advertising message can be passed on by retweets – if you’ve hit your daily budget, does the message stop appearing completely, or are the retweets still ‘out there’ and, therefore, retweetable, at no extra cost to you?

While the advertising program is still in beta and only available to a select group of advertisers, Twitter has added a form to their business pages which allow everybody to sign up to be notified when the platform goes live to all. I’ve signed up, and if you’re a business or brand looking to leverage Twitter and its 175+ million users, so should you.