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Posts Tagged ‘Twitter ads’

5 Ways to #HitYourGoals With Twitter Advertising [INFOGRAPHIC]

5 Ways to #HitYourGoals With Twitter Advertising [INFOGRAPHIC]

Earlier this month Twitter revamped its advertising interface to make it a lot easier for marketers to setup and launch their campaigns. In particular the new system is a big improvement for newcomers to Twitter ads, with clear campaign objectives and step-by-step instructions outlining what’s possible on the platform.

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23 Million of Twitter’s ‘Active Users’ are Bots

23 Million of Twitter's 'Active Users' are Bots

Earlier this month we looked at data from Twitter which revealed that 14 percent of Twitter’s monthly active users (MAUs), which totalled 271 million as of its most recent earnings, used third party apps to access the service.

Which meant that almost 40 million Twitter users were never served ads.

Twitter has clarified this metric in a new filing, breaking down that 14 percent into three important groups, one of which reveals a startling number who aren’t human.

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Twitter Launches Easier, Faster Ads Interface

Twitter Launches Easier, Faster Ads Interface

Twitter’s advertising suite launched back in 2010 and its flagship Promoted Accounts and Promoted Tweets products have become an effective way for brands of all shapes and sizes to grow an audience and boost engagement to generate leads, website traffic and conversions.

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Puma to Be First to Test Twitter’s ‘Flock to Unlock’ Ad Program

Puma to Be First to Test Twitter's 'Flock to Unlock' Ad Program

Twitter is rolling out a new advertising program called Flock to Unlock, and has partnered with Puma for the launch.

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14% Use Third Party Apps for Twitter (Which Means 40 Million Never See Ads)

14% Use Third Party Apps for Twitter (Which Means 40 Million Never See Ads)

Twitter released its second quarter earnings report last week to much fanfare, and rightly so, as the figures beat Wall Street expectations across the board.

The most closely-watched metric in Twitter’s report was, as usual, its monthly active users (MAUs) tally, which has now reached 271 million. However, buried deep in the presentation that accompanied the release was a worrying statistic: 14 percent of Twitter accounts log on or connect to the service via third party apps, which means that close to 40 million of its active users are never served ads.

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Social Media Ads Cheat Sheet: Image Sizes for Facebook, Twitter, Instagram & More [INFOGRAPHIC]

Social Media Ads Cheat Sheet: Image Sizes for Facebook, Twitter, Instagram & More [INFOGRAPHIC]

Social media advertising is kind of a big deal.

How big? Both Twitter and Facebook rake in the bulk of their cash from their own social ads platforms, and LinkedIn, Google+ and, soon, Instagram also have bespoke marketing tools.

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World’s Largest Ad Firm To Double Its Twitter Spend

World's Largest Ad Firm To Double Its Twitter Spend

In a signal that advertising on Twitter might be becoming more mainstream, the world’s largest advertising firm just announced that it would be doubling its Twitter ad spend.

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Twitter And The Weather Network Team Up To Bring You Weather-Related Ads

Twitter And The Weather Network Team Up To Bring You Weather-Related Ads

Do you get frizzy hair when it’s humid? Well you’re in luck. Thanks to a new partnership between Twitter and The Weather Network, you could a see timely 140-character ad for de-frizz serum when the weather changes.

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New From Twitter: Language Targeting In Ads

New From Twitter: Language Targeting In Ads

In the wake of disappointing monthly active user numbers and a collapsing stock price, Twitter continues to launch new features at a fairly heady pace, and yesterday the company rolled out language targeting options for Promoted Tweets and Promoted Accounts.

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Twitter Partners With Ad Dynamo, Expands Ad Products In South Africa

Twitter Partners With Ad Dynamo, Expands Ad Products In South Africa

Twitter is expanding its advertising offerings in South Africa by partnering with local contextual advertising network Ad Dynamo.

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