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Posts Tagged ‘Twitter ads’

Twitter Average Ad Rates Declined By 18% In Q4 2013, Down 81% Since Q1 2012 [STATS]

Twitter Average Ad Rates Declined By 18% In Q4 2013, Down 81% Since Q1 2012 [STATS]

Do you advertise on Twitter? Are you paying less per ad, now, than you were a year or two ago?

If so, you’re far from alone, as the cost of an average ad on Twitter fell 18 percent in the last three months of 2013, and is down 81 percent overall since Q1 2012, reveals Quartz, citing data from Twitter’s latest annual report.

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Twitter Ads: You Can Now Target Customers Via Their Email Or Twitter ID

Twitter Ads: You Can Now Target Customers Via Their Email Or Twitter ID

Twitter has released two new ways to target tailored audiences on the platform via its advertising tools: by CRM and by Twitter ID.

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Analysts Downgrade Twitter Stock, While CEO Costolo Has No Idea How Many Users Opt Out Of Ads

Analysts Downgrade Twitter Stock, While CEO Costolo Has No Idea How Many Users Opt Out Of Ads

Shares in Twitter fell 3.5 percent yesterday after Cantor Fitzgerald cut the company’s rating from “hold” to “sell”, based on what Cantor said were excessive valuations.

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New From Twitter: Promoted Account Ads In Mobile Timelines

New From Twitter: Promoted Account Ads In Mobile Timelines

Launched back in 2010, Twitter’s Promoted Accounts advertising tool is, in my opinion, the most effective way to drive relevant followers to a profile on the platform.

Why? It works. End of. You only get charged when somebody actually follows you (the impressions are free), and the more you spend, the more followers you get.

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What Do Advertisers Really Think About Twitter? [STUDY]

What Do Advertisers Really Think About Twitter? [STUDY]

Twitter launched its suite of advertising tools, known as Promoted Products, back in 2010 and, as the company looks to drive revenue post IPO, Promoted Tweets, Accounts and Trends have never been more important to the bottom line.

But what do advertisers really think about Twitter?

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New From Twitter: More Relevant Ads With Tailored Audience Retargeting

New From Twitter: More Relevant Ads With Tailored Audience Retargeting

Retargeting, a form of digital marketing that essentially “follows” a user around the web showing them (ideally) relevant ads for products and services in which they’ve already expressed an interest, first started to emerge about a decade ago. Unless you explicitly opt out, it’s a fairly familiar part of your journey around the internet.

Now, Twitter has joined the bandwagon with its own take on retargeting, which it is calling tailored audiences.

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Finally! Twitter’s Self-Service Ads Are Now Available To SMBs In UK, Ireland And Canada

Finally! Twitter's Self-Service Ads Are Now Available To SMBs In UK, Ireland And Canada

If you’re a marketer looking to use Twitter to promote your brand’s products and services in the UK, Ireland or Canada, I have some good news.

As of today, there is no longer a minimum spend requirement for Twitter advertising in these locations, as Twitter has (finally) rolled out its Self-Service ads platform outside of the United States.

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After A Four Year Break, Gap Returns To TV With New Twitter-Based Commercials

If you think back four or more years – when netbooks were all the rage and Avatar had just made it’s 3D debut on the silver screen – you might remember a pretty iconic set of TV commercial. They featured chiseled models singing tunes like “Mellow Yellow” and a gaggle of screaming girls who love their comfy sweater. They were Gap commercials, and they simply dominated our TV sets.

Since then, Gap has been pretty quiet on the TV front – until now. The clothing company is going full throttle this Fall with some brand new commercials, and a pretty massive Twitter tie-in.

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How Are LGBT Consumers Engaging With Digital, Social Brands (And Their Ads)? [STUDY]

Lesbian, gay, bisexual and transgender (LGBT) internet users are a highly-engaged demographic on social media, particularly when interacting with social marketing channels and digital ads, reveals a new study as reported by eMarketer.

The 7th Annual LGBT Community Survey by Community Marketing Inc. (CMI) discovered that four out of ten gay, lesbian and bisexual men and women had Liked a brand page on Facebook, and more than one in ten (12 percent) had shared or retweeted a commercial ad or announcement.

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Twitter Acquires MoPub, The Mobile-Focused Advertising Exchange

In another hat tip to its impending 2014 IPO, Twitter has acquired MoPub, a hosted ad serving solution built specifically for mobile publishers.

The price? A cool $350 million in stock.

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