Facebook’s share of mobile internet ad revenues is expected to reach 15.8 percent in 2013, up considerably from just 5.35 percent last year, which represents a remarkable rise given that the company had no presence in the mobile ad space as recently as 2011, reports eMarketer.
Posts Tagged ‘Twitter ads’
Google earned more than half of the $8.8 billion spent worldwide by advertisers on mobile internet ads in 2012, giving the search giant a 52.36 percent share of global ad revenue.
This year, both the global mobile ad market and Google’s share therein is expected to almost double, with eMarketer forecasting mobile internet ad revenues of $8.85 billion for Google in 2013 from $15.82 billion overall, far ahead of second-placed Facebook, which is tipped to earn $2.04 billion (12.9 percent share).
Twitter has opened up its advertising self-service platform to all users, with free access to the Twitter Analytics dashboard, which provides a number of metrics that help you really dig into your Twitter performance and data. This includes Timeline Activity, which tracks your top-performing tweets (favourites, retweets, replies, sortable by volume), and Followers, which breaks down your Twitter network by key demographics (gender, location, interests, and so on).
Of note: previously Twitter’s ad platform and analytics dashboard was available only to businesses, but it’s now open to individuals, too. Which means common or garden folks like you and me.
Twitter’s self-service advertising platform, which allows small and medium-sized businesses with monthly marketing budgets of $5,000 or less to use Promoted Tweets, Promoted Accounts and Twitter Analytics in their digital marketing campaigns, is now available to all users in the U.S. for the first time.
Previously, self-service ads on Twitter were invite-only, and while the platform will remain the same for existing Twitter self-service advertisers, opening these tools to all businesses across the U.S. is expected to dramatically increase Twitter’s revenue stream.
Twitter’s self service advertising platform, which gives small and medium-sized businesses (SMBs) access to Twitter’s Promoted Accounts, Promoted Tweets and analytics tools, continues to roll out to companies across the U.S.
Twitter has begun testing a new advertising feature in select tweets, which could eventually allow marketers to generate interest in their products and services with a single click.
The ad tweets make use of Twitter’s Cards technology, which allow “media experiences” to be attached to Tweets.
Twitter has launched its long-awaited, heavily-rumoured and much-requested advertising API, which promises to reward marketers for “being good, not for being loud”, and have announced five early partners who have been working with the API and can now offer advertising features to their clients.
EE, Starbucks, Coke and Puma have been named amongst the top ten most well-promoted advertising campaigns on Twitter in the United Kingdom in 2012, based on a range of data including engagements, reach and impressions.
4G mobile phone operator EE finished top of the poll, receiving praise for its strong October launch campaign, and Starbucks UK’s #FreeStarbucks promotion in March finished second.
Lots of placing are donating dollars for tweets this season, including Twitter.
This one is a little different though, as it’s Twitter donating Twitter money (Twollars? Twoin?) – but it’s still supporting a good cause and helping the world and stuff.