By Shea Bennett on July 31, 2014 12:00 PM
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Posts Tagged ‘Twitter ads’
In a signal that advertising on Twitter might be becoming more mainstream, the world’s largest advertising firm just announced that it would be doubling its Twitter ad spend.
Do you get frizzy hair when it’s humid? Well you’re in luck. Thanks to a new partnership between Twitter and The Weather Network, you could a see timely 140-character ad for de-frizz serum when the weather changes.
Twitter is expanding its advertising offerings in South Africa by partnering with local contextual advertising network Ad Dynamo.
Twitter’s range of promoted products are an effective tool for driving awareness of products and services (as well as your @brandname) on Twitter, but for local businesses in the United Kingdom the geo-targeting options have always been pretty limited unless you’re in a major city.
Twitter acquired ad platform MoPub way back in September of last year and, after a few months of almost no fanfare, has started to announce some new features which the company hopes will become a significant source of annual revenue.
Twitter acquired MoPub way back in September of last year but, until now, hasn’t done much with the purchase. Well, be still your beating heart, as Twitter has just unveiled a new mobile app promotion suite which uses MoPub technology, which will allow marketers to promote their apps both on and off Twitter.
In an extensive study of over $37 million in social media ad dollars, social and search advertising agency Resolution Media discovered that not all social ads are created equal: while businesses invested 127 percent more in Facebook in 2013, Twitter ads produced significantly higher click-through-rates.