Twitter’s self service advertising platform, which gives small and medium-sized businesses (SMBs) access to Twitter’s Promoted Accounts, Promoted Tweets and analytics tools, continues to roll out to companies across the U.S.
Posts Tagged ‘Twitter ads’
Twitter has begun testing a new advertising feature in select tweets, which could eventually allow marketers to generate interest in their products and services with a single click.
The ad tweets make use of Twitter’s Cards technology, which allow “media experiences” to be attached to Tweets.
Twitter has launched its long-awaited, heavily-rumoured and much-requested advertising API, which promises to reward marketers for “being good, not for being loud”, and have announced five early partners who have been working with the API and can now offer advertising features to their clients.
EE, Starbucks, Coke and Puma have been named amongst the top ten most well-promoted advertising campaigns on Twitter in the United Kingdom in 2012, based on a range of data including engagements, reach and impressions.
4G mobile phone operator EE finished top of the poll, receiving praise for its strong October launch campaign, and Starbucks UK’s #FreeStarbucks promotion in March finished second.
Lots of placing are donating dollars for tweets this season, including Twitter.
This one is a little different though, as it’s Twitter donating Twitter money (Twollars? Twoin?) – but it’s still supporting a good cause and helping the world and stuff.
Do you use any of Twitter’s suite of promoted products?
If you do then we have some good news – you can now target and push ads towards individuals on Twitter based on their gender, which will help your message reach the most relevant audience.
But Twitter doesn’t ask for our gender when we sign up, and it isn’t always obvious whether a user is male or female (often intentionally so), so how have they solved the problem of mistargeting ads?
Twitter’s worldwide advertising revenues and overall share of the social ad sector are continuing to grow at a rapid pace, says a new report by eMarketer.
The micro-blogging network is pegged to earn $288.3 million in total ad revenues in 2012, up 106.7 percent on last year, and will see further gains over the next two years, with $807.5 million anticipated by 2014.
Twitter has been pushing their ad platform on brands for some time, but the option to tap into this side of the micro-blogging network hasn’t been an option for your common or garden user… until now.
The company has started to roll out “Advertise On Twitter” pop-ups to select profiles when they visit Twitter.com, encouraging users to “grow your followers and help them spread the word about you”.
Earlier this month Twitter’s CEO Dick Costolo reported that Twitter’s mobile advertising had surpassed its non-mobile revenue stream for the first time. Now, that’s become a regular occurrence, with the majority of ad revenue coming from their mobile platform on most days, reports The Wall Street Journal.
And for one advertiser, those mobile ads have generated “staggering” results.
Twitter users appear to be pretty happy with the ads they’ve been seeing on the network lately. According to a survey by market research firm Lab42 examined by eMarketer, only 10.9 percent of US Twitter users dislike seeing Promoted Tweets in their timeline.
So why are Twitter users so happy with the ads they’ve been seeing?