Twitter has launched its long-awaited, heavily-rumoured and much-requested advertising API, which promises to reward marketers for “being good, not for being loud”, and have announced five early partners who have been working with the API and can now offer advertising features to their clients.

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Twitter is providing guidance to mobile advertisers thanks to a new study it completed and it’s pretty interesting stuff.

Did you know that 60% of Twitter’s 200 million active users log in via a mobile device at least once every month? You probably could’ve guessed that, with everyone buried in their phones as they walk down the street.

But did you know that as socially addicted as you think you are (and you are, make no mistake about THAT) – the next generation is pretty obviously headed for a world where “virtual” becomes the new reality? Looks like the folks at Google X are timing Google Glass just right.

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So your business isn’t big enough to buy a commercial on Super Bowl Sunday, hmm? Don’t despair, most businesses aren’t.

But do you know what the smart businesses do instead? They take advantage of Super Bowl buzz on Twitter – and you can too. And you can even do it for free.

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We’re two days into the new year now, a great vantage point for looking ahead and assessing how Twitter might perform in 2013.

The past year saw the introduction of Twitter photo filters, brand new Twitter profiles including the platform’s first-ever cover photos, significant Twitter mobile app updates and more.

2012 was also contentious for Twitter. This year, Twitter put new restrictions on what it would allow third-party developers to do, and went to war with former ally Instagram over photo-sharing dominance of social media.

What will 2013 bring for Twitter? Five predictions, below.

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Some days, Twitter’s trending topics provide a snapshot of what’s wrong with the world, like when #smackthatass or something similar trends. It takes a LOT of participants for it to trend.

But for the most part, Twitter trends track the pulse of the Web. And now advertisers can tap into that phenomenon – and it doesn’t get better than that!

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Attention small businesses!

If you’ve been wanting to try out Twitter’s advertising capabilities, but were unwilling to devote your limited marketing resources to tweets, now is the time to reconsider.

Twitter is giving away $100 in advertising credits to the first 10,000 small businesses to apply (and qualify).

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Do you use any of Twitter’s suite of promoted products?

If you do then we have some good news – you can now target and push ads towards individuals on Twitter based on their gender, which will help your message reach the most relevant audience.

But Twitter doesn’t ask for our gender when we sign up, and it isn’t always obvious whether a user is male or female (often intentionally so), so how have they solved the problem of mistargeting ads?

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Twitter’s worldwide advertising revenues and overall share of the social ad sector are continuing to grow at a rapid pace, says a new report by eMarketer.

The micro-blogging network is pegged to earn $288.3 million in total ad revenues in 2012, up 106.7 percent on last year, and will see further gains over the next two years, with $807.5 million anticipated by 2014.

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If you want to build your brand or generate revenue for your business, make sure you check out Mediabistro’s Social Media Marketing Boot Camp online conference and workshop, starting tomorrow, Thursday, June 7. You’ll learn how to launch a social media marketing campaign and measure its results. Read more

Twitter held a #Twitter4Brands event during Internet Week New York, a week-long festival that started in 2008 and has become a wildly popular venue for all things digital.

Not surprisingly, Twitter’s event attracted marketers from more than 250 leading agencies and brand and #Twitter4Brands trended nationally on Twitter.
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