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Posts Tagged ‘Twitter Advertising’

Just One In Four Marketers Have Advertised On Twitter (But 92% Use Facebook) [STATS]

Just One In Four Marketers Have Advertised On Twitter (But 92% Use Facebook) [STATS]

Just 23 percent of marketing professionals have used Twitter’s advertising platform to promote their brand’s products or services, compared to more than nine in 10 who have used Facebook, reveals a new study.

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Twitter Launches ‘Click-To-Call’ Button For Direct Response Advertising

Twitter Launches "Click-To-Call" Button For Direct Response Advertising

In a bid to attract more advertisers – and their dollars – Twitter is beta testing a “click-to-call” button, which allows mobile users to engage with a Twitter ad by calling the advertiser with the click of a button (or the tap of a finger).

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Twitter Average Ad Rates Declined By 18% In Q4 2013, Down 81% Since Q1 2012 [STATS]

Twitter Average Ad Rates Declined By 18% In Q4 2013, Down 81% Since Q1 2012 [STATS]

Do you advertise on Twitter? Are you paying less per ad, now, than you were a year or two ago?

If so, you’re far from alone, as the cost of an average ad on Twitter fell 18 percent in the last three months of 2013, and is down 81 percent overall since Q1 2012, reveals Quartz, citing data from Twitter’s latest annual report.

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Twitter Ads: You Can Now Target Customers Via Their Email Or Twitter ID

Twitter Ads: You Can Now Target Customers Via Their Email Or Twitter ID

Twitter has released two new ways to target tailored audiences on the platform via its advertising tools: by CRM and by Twitter ID.

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U.S. Social Advertising Spend Expected To Increase To $11 Billion By 2017 [STATS]

U.S. Social Advertising Spend Expected To Increase To $11 Billion By 2017 [STATS]

Independent market research company BIA/Kelsey has forecasted U.S. social advertising revenues to grow from $4.7 billion in 2012 to $11 billion in 2017.

That’s a compound annual growth rate of 18.6%, which means every year over the next few years social ads are only going to grow (way) more prevalent.

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Twitter’s Ad Revenue Share Expected To Double By 2015 (Still Dwarfed By Facebook) [REPORT]

Twitter's Ad Revenue Share Expected To Double By 2015 (Still Dwarfed By Facebook) [REPORT]

Twitter’s net share of U.S. digital advertising revenue reached 1 percent in 2013, a nice uptick from just 0.6 percent last year. eMarketer tips Twitter’s slice of this pie to continue to rise over the next two years, reaching 1.6 percent in 2014 and 2.2 percent twelve months later, more than double its current share.

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New From Twitter: Promoted Account Ads In Mobile Timelines

New From Twitter: Promoted Account Ads In Mobile Timelines

Launched back in 2010, Twitter’s Promoted Accounts advertising tool is, in my opinion, the most effective way to drive relevant followers to a profile on the platform.

Why? It works. End of. You only get charged when somebody actually follows you (the impressions are free), and the more you spend, the more followers you get.

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What Do Advertisers Really Think About Twitter? [STUDY]

What Do Advertisers Really Think About Twitter? [STUDY]

Twitter launched its suite of advertising tools, known as Promoted Products, back in 2010 and, as the company looks to drive revenue post IPO, Promoted Tweets, Accounts and Trends have never been more important to the bottom line.

But what do advertisers really think about Twitter?

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New From Twitter: More Relevant Ads With Tailored Audience Retargeting

New From Twitter: More Relevant Ads With Tailored Audience Retargeting

Retargeting, a form of digital marketing that essentially “follows” a user around the web showing them (ideally) relevant ads for products and services in which they’ve already expressed an interest, first started to emerge about a decade ago. Unless you explicitly opt out, it’s a fairly familiar part of your journey around the internet.

Now, Twitter has joined the bandwagon with its own take on retargeting, which it is calling tailored audiences.

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AdParlor Is Next Twitter Advertising API Partner

AdParlor Teams With Twitter As Ads API Partner

Adknowledge’s social media platform AdParlor has been named a Twitter Ads API partner, one of only a select handful of companies that boast that designation in addition to being a Facebook Strategic Preferred Marketing Developer.

Users of AdParlor’s platform can now tap into cross-channel insight that benefits digital ad initiatives across all networks, not just one in silo.

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