By Shea Bennett on March 25, 2014 12:00 PM
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Posts Tagged ‘Twitter Advertising’
In a bid to attract more advertisers – and their dollars – Twitter is beta testing a “click-to-call” button, which allows mobile users to engage with a Twitter ad by calling the advertiser with the click of a button (or the tap of a finger).
Do you advertise on Twitter? Are you paying less per ad, now, than you were a year or two ago?
If so, you’re far from alone, as the cost of an average ad on Twitter fell 18 percent in the last three months of 2013, and is down 81 percent overall since Q1 2012, reveals Quartz, citing data from Twitter’s latest annual report.
Twitter’s net share of U.S. digital advertising revenue reached 1 percent in 2013, a nice uptick from just 0.6 percent last year. eMarketer tips Twitter’s slice of this pie to continue to rise over the next two years, reaching 1.6 percent in 2014 and 2.2 percent twelve months later, more than double its current share.
Launched back in 2010, Twitter’s Promoted Accounts advertising tool is, in my opinion, the most effective way to drive relevant followers to a profile on the platform.
Why? It works. End of. You only get charged when somebody actually follows you (the impressions are free), and the more you spend, the more followers you get.
Retargeting, a form of digital marketing that essentially “follows” a user around the web showing them (ideally) relevant ads for products and services in which they’ve already expressed an interest, first started to emerge about a decade ago. Unless you explicitly opt out, it’s a fairly familiar part of your journey around the internet.
Now, Twitter has joined the bandwagon with its own take on retargeting, which it is calling tailored audiences.
Adknowledge’s social media platform AdParlor has been named a Twitter Ads API partner, one of only a select handful of companies that boast that designation in addition to being a Facebook Strategic Preferred Marketing Developer.
Users of AdParlor’s platform can now tap into cross-channel insight that benefits digital ad initiatives across all networks, not just one in silo.