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Posts Tagged ‘Twitter Advertising’

New From Twitter: Website Cards

New From Twitter: Website Cards

With new-look profile pages, TV targeting and native ads, Twitter has been rolling out new products at a pretty furious pace, and Friday the company launched another tool: Website Cards.

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Twitter TV Conversation Targeting Expands Around The Globe

Twitter TV Conversation Targeting Expands Around The Globe

Twitter’s TV conversation targeting product, which allows networks and brands to promote tweets to users who engage with specific shows, launched in the U.S. and United Kingdom back in November, and now the service has rolled out to Brazil, Canada, France and Spain.

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Twitter Improves Geo-Targeting Options For UK Advertisers

Twitter Improves Geo-Targeting Options For UK Advertisers

Twitter’s range of promoted products are an effective tool for driving awareness of products and services (as well as your @brandname) on Twitter, but for local businesses in the United Kingdom the geo-targeting options have always been pretty limited unless you’re in a major city.

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Twitter Launches Mobile App Promotion Suite

Twitter Launches Mobile App Promotion Suite

Twitter acquired MoPub way back in September of last year but, until now, hasn’t done much with the purchase. Well, be still your beating heart, as Twitter has just unveiled a new mobile app promotion suite which uses MoPub technology, which will allow marketers to promote their apps both on and off Twitter.

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8 In 10 Say The Ads They See On Twitter Are Irrelevant [STUDY]

8 In 10 Say The Ads They See On Twitter Are Irrelevant [STUDY]

Most of us have seen a promoted tweet, account or trend on Twitter, but how relevant are these advertisements to the average user?

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Just One In Four Marketers Have Advertised On Twitter (But 92% Use Facebook) [STATS]

Just One In Four Marketers Have Advertised On Twitter (But 92% Use Facebook) [STATS]

Just 23 percent of marketing professionals have used Twitter’s advertising platform to promote their brand’s products or services, compared to more than nine in 10 who have used Facebook, reveals a new study.

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Twitter Launches ‘Click-To-Call’ Button For Direct Response Advertising

Twitter Launches "Click-To-Call" Button For Direct Response Advertising

In a bid to attract more advertisers – and their dollars – Twitter is beta testing a “click-to-call” button, which allows mobile users to engage with a Twitter ad by calling the advertiser with the click of a button (or the tap of a finger).

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Twitter Average Ad Rates Declined By 18% In Q4 2013, Down 81% Since Q1 2012 [STATS]

Twitter Average Ad Rates Declined By 18% In Q4 2013, Down 81% Since Q1 2012 [STATS]

Do you advertise on Twitter? Are you paying less per ad, now, than you were a year or two ago?

If so, you’re far from alone, as the cost of an average ad on Twitter fell 18 percent in the last three months of 2013, and is down 81 percent overall since Q1 2012, reveals Quartz, citing data from Twitter’s latest annual report.

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Twitter Ads: You Can Now Target Customers Via Their Email Or Twitter ID

Twitter Ads: You Can Now Target Customers Via Their Email Or Twitter ID

Twitter has released two new ways to target tailored audiences on the platform via its advertising tools: by CRM and by Twitter ID.

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U.S. Social Advertising Spend Expected To Increase To $11 Billion By 2017 [STATS]

U.S. Social Advertising Spend Expected To Increase To $11 Billion By 2017 [STATS]

Independent market research company BIA/Kelsey has forecasted U.S. social advertising revenues to grow from $4.7 billion in 2012 to $11 billion in 2017.

That’s a compound annual growth rate of 18.6%, which means every year over the next few years social ads are only going to grow (way) more prevalent.

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