Posts Tagged ‘Twitter Advertising’
In April, Twitter announced the release of the MoPub native ads solution, complete with ad serving, targeting, and a programmatic exchange. This marked a watershed moment for the platform and has since helped advertisers achieve massive scale outside of Twitter’s walls. However, scale means next to nothing unless you can target the right audience.
Twitter’s range of promoted products are an effective tool for driving awareness of products and services (as well as your @brandname) on Twitter, but for local businesses in the United Kingdom the geo-targeting options have always been pretty limited unless you’re in a major city.
Twitter acquired MoPub way back in September of last year but, until now, hasn’t done much with the purchase. Well, be still your beating heart, as Twitter has just unveiled a new mobile app promotion suite which uses MoPub technology, which will allow marketers to promote their apps both on and off Twitter.
Most of us have seen a promoted tweet, account or trend on Twitter, but how relevant are these advertisements to the average user?
In a bid to attract more advertisers – and their dollars – Twitter is beta testing a “click-to-call” button, which allows mobile users to engage with a Twitter ad by calling the advertiser with the click of a button (or the tap of a finger).