Posts Tagged ‘Twitter Advertising’
Twitter’s range of promoted products are an effective tool for driving awareness of products and services (as well as your @brandname) on Twitter, but for local businesses in the United Kingdom the geo-targeting options have always been pretty limited unless you’re in a major city.
Twitter acquired MoPub way back in September of last year but, until now, hasn’t done much with the purchase. Well, be still your beating heart, as Twitter has just unveiled a new mobile app promotion suite which uses MoPub technology, which will allow marketers to promote their apps both on and off Twitter.
Most of us have seen a promoted tweet, account or trend on Twitter, but how relevant are these advertisements to the average user?
In a bid to attract more advertisers – and their dollars – Twitter is beta testing a “click-to-call” button, which allows mobile users to engage with a Twitter ad by calling the advertiser with the click of a button (or the tap of a finger).
Do you advertise on Twitter? Are you paying less per ad, now, than you were a year or two ago?
If so, you’re far from alone, as the cost of an average ad on Twitter fell 18 percent in the last three months of 2013, and is down 81 percent overall since Q1 2012, reveals Quartz, citing data from Twitter’s latest annual report.