By Shea Bennett on July 20, 2011 8:00 AM
In this final update, we’ll unveil the age, ethnicity and gender distribution of the users of Twitter, Facebook, LinkedIn and MySpace.
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Well, 140 dots might be a little more accurate, but this re-imagining of Leonardo da Vinci’s The Mona Lisa has been reduced and remixed down to just 140 circles of colour.
It doesn’t look like much close up. But walk ten paces back from your screen and it’s pretty incredible stuff.
Back in December of last year we reported on data from the Pew Research Center that provided a detailed breakdown of the impact that Twitter is making with the online adult population in the United States.
Pew’s research in December suggested that 8% of online adults were using Twitter, female users were slightly more typical than male, and minority internet users were significantly more prevalent on the network.
Six months later, what’s changed?
New data released by the Pew Research Center’s Internet & American Life Project suggests that Twitter is becoming increasingly mainstream – eight per cent of U.S. online adults now use the platform, reports All Things D.
Interestingly, it’s more popular with women than men.
Pew Internet observes that the groups who are notable for their relatively high levels of Twitter use include:
These findings came from research done in October of this year. Anecdotally, some of these results match my own experiences with the platform – although statistically the differences between these two groups is actually fairly slight (and let’s not forget this us U.S. data),Â it definitely feels like there are more women than men regularly using the platform.
Where things have changed, I think, is in the age category – research done in August of 2009 painted a very different picture. For me – and there’s every chance a personal bias has made this self-fulfilling – the age of the average Twitter user skews away from the young. I would still maintain that Twitter is predominately used by the older generation – thirty plus – but this will inevitably decrease over time, and Twitter has grown significantly in the past 12 months. Enough may have changed for this to now be a falsehood. Be interesting to see if these ratios are similar around the world.
How does it feel for you? Do these numbers match up with your own experiences?