Did you know that 75.4 percent of brands now use social media for business purposes, and four out of ten have been doing so for more than two years?
Platforms such as Twitter and Facebook have revolutionised marketing, sales and community engagement for the vast majority of brands, but what about within the workplace itself – are businesses practicing what they preach by letting employees use social media in the office?
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Initially frowned upon – if not outright banned – the use of social media in the workplace is on the rise, as employers start to see the benefits of these tools and how they can be leveraged.
Figuring out how much social media is too much social media at work, when it comes to time spent on your personal Facebook page, Pinterest profile or Twitter feed, can be tricky.
That’s where we come in.
Did you know that Twitter is the most-used social networking site by office employees, ahead of Facebook and LinkedIn?
Initially frowned upon – if not outright banned – the use of social media in the office is very much on the rise, as employers start to understand the benefits of these tools and how they can be best leveraged for office productivity. While less than half (43 percent) of firms have a completely open policy towards social networking, fewer than one in three (< 30 percent) block these channels altogether, and the number of organisations restricting access to these platforms is dropping by around 10 percent each year.
Do you take 10 minute here, 3 minutes there to check in to Twitter while you’re at work? If so, you’re not alone: It’s becoming increasingly more common for employees to use Twitter while on company time according to the latest report.
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Earlier this week we reported how a new survey has revealed that more than half of young professionals won’t work at a company that restricts the use of social media in the office.
Well, it appears that a lot of graduates will soon be joining the dole queue, as new data from UK job site Reed suggests that just one in three UK employees access platforms such as Twitter, Facebook and LinkedIn at work, and a heady two-thirds believe access should be banned altogether.
A decent salary is always welcome, but that alone is no longer enough of a glittering lure for young professionals looking for work.
Cisco surveyed 2,800 college students and recently employed graduates and discovered that two thirds will actively enquire about a firm’s social media policies during a job interview, with some 56% refusing to work at a company that bans social media.
A new global study suggests that virus and malware attacks within the workplace have increased because employees are using Twitter, Facebook and other social media platforms in the office, largely for personal reasons.
Ponemon Institute, a research organization, polled 4,640 companies around the world, and more than half said that computer attacks had grown directly as a result of staff using social networks.
Does your business have a social media policy? While it’s certainly true that platforms such as Twitter and Facebook have become an integral part of the marketing campaigns for many brands, it seems like every other week we read about some publicity disaster because a disgruntled employee, PR firm or naïve CEO tweets something offensive or plain stupid from a corporate account.
This infographic from Mindflash looks at how companies are policing social media in the workplace.
A new survey of 2,500 British employers has revealed the impact the social media channels have made on businesses in the UK, although possibly not in the productive way you might think.
The research, conducted by PR firm Lewis Communications and IT firm HCL Technologies discovered that almost half of all British employers have banned Twitter and Facebook from the workplace, which perhaps suggests a continuing naivety of the benefits of social media for all businesses, and also raises questions about employee rights.
Okay. So what are you going to do about it?
Chances are if Twitter (or Facebook, for that matter) is blocked at your company then the person who made that decision almost certainly doesn’t use Twitter and is therefore completely ignorant about the benefits.
Don’t just accept it – educate them.
Of course, you have to understand the difference between using Twitter productively and goofing around, and be able to demonstrate that effectively.
Because if YOU don’t know, how can you possibly expect them to?
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Shea Bennett
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Allison Stadd
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Lauren Dugan
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Nadine Cheung
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