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Posts Tagged ‘twitter best practices’

Lessons From The New York Times’ Social Media Desk [TWITTER TIPS]

Lessons From The New York Times’ Social Media Desk [TWITTER TIPS]

In a great piece published by the Nieman Journalism Lab, the team that runs the New York Times’ Twitter accounts looks back on what they learned from running @nytimes, followed by 10.5 million, in 2013.

Their learnings are useful for anyone working in social media, and anyone looking to strengthen their own presence on Twitter.

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Twitter Launches New Media Site With Best Practices, Success Stories And Resources

Twitter Launches New Media Site With Best Practices, Success Stories And Resources

In just a few years Twitter has evolved at a steady, and sometimes furious pace, and now, post IPO, and looking ahead to the future, it’s still not definitive exactly what Twitter is today, circa 2013, or what it is going to be become.

As I’ve always said, Twitter can and always has been a million different things to a million different people, and that may never change. But for organisations, certainly those in the business of media, such as TV, music, sports, news and government agencies, Twitter’s role is perhaps clearer. But even then, it’s good to know where to start.

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Optimizing Social Content? Moving Beyond the ‘Best Time to Tweet’

As part of Zócalo Group’s Research & Analytics team, one question I frequently hear from clients during discussions of content optimization is that of the “best” time of day to share content. And, a quick look at the hundreds of Google search results on queries about the “best time to Tweet” or “optimal time to post on Facebook” reveals that this question is asked by plenty of brand marketers looking to curate and amplify a relevant, engaging owned presence on social. But, is there really ONE, singular, all-encompassing answer to this larger, more critical question of building the most engaging content? Can there be?

Instead of a hard and fast rule around just the best time to post, I’d actually suggest considering a framework of variables in order to optimize social content for the best potential engagement.

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Take The First Step Towards Twitter Success With The AllTwitter Marketing Bible

WebMediaBrands have announced the release of the AllTwitter Marketing Bible, a subscription-based service from Inside Network.

The AllTwitter Marketing Bible is a new resource designed to help marketers build their audience, increase engagement, and improve conversions and customer loyalty on Twitter.

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Many Politicians Don’t ‘Get’ Twitter, But That Doesn’t Stop Them From Using It

The President holds town hall meetings on Twitter and countless political debates have been held via #hashtag chats as well – but do politicians really ‘get’ how to use Twitter?

The rewards for mastering Twitter are obvious. It allows politicians to share their thoughts and campaign promises with millions of potential voters. But the downside is a little less obvious – and should probably be considered a bit more before taking the plunge and tweeting with abandon.
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Five (And A Half) Twitter Best Practices [INFOGRAPHIC]

This infographic from NJI Media (their very first) takes a look at the five (and a half) best practices for Twitter, including maintaining visibility, rallying support, supporting your fans, sharing unique content and spreading news.

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