Back in December Twitter unveiled a major redesign of Twitter.com, which not only included a complete overhaul of the user interface, but also a change to the menu navigation, and a brand-new feature: the Discover tab.
Using a fiendishly clever mathematical algorithm developed by the finest of minds, the Discover tab promised to let users “tap into a stream of useful and entertaining information, customized just for you”.
If only that were true. Because, from where I’m sitting, Discover not only isn’t customized, it also isn’t useful and it isn’t entertaining. Instead, it’s The Emperor’s New Clothes of Twitter features – by all accounts, not much more than a randomly-generated list of popular news stories and trending topics, and a waste of everybody’s time.