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Posts Tagged ‘Twitter Campaign’

5 Ways to #HitYourGoals With Twitter Advertising [INFOGRAPHIC]

5 Ways to #HitYourGoals With Twitter Advertising [INFOGRAPHIC]

Earlier this month Twitter revamped its advertising interface to make it a lot easier for marketers to setup and launch their campaigns. In particular the new system is a big improvement for newcomers to Twitter ads, with clear campaign objectives and step-by-step instructions outlining what’s possible on the platform.

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Social Media 201

Social Media 201Starting October 13, Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!

7 Of The Most Creative Twitter Campaigns

7 Of The Most Creative Twitter Campaigns

When Twitter filed with the SEC in November 2013, the social media platform had more than 232 million active monthly users, with 53 million in the U.S. With numbers like that, it’s obvious that Twitter can be used as a powerful marketing tool. But then the challenge comes with figuring out how to leverage this popular, 140-character marketing tool to drive more traffic to your website.

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Twitter Ads: You Can Now Target Customers Via Their Email Or Twitter ID

Twitter Ads: You Can Now Target Customers Via Their Email Or Twitter ID

Twitter has released two new ways to target tailored audiences on the platform via its advertising tools: by CRM and by Twitter ID.

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Would You Wear The Bra That Tweets Whenever It’s Unclasped?

Would You Wear The Bra That Tweets Whenever It's Unclasped?

There’s something very pleasing about particularly innovative uses of social media, and a new campaign from OgilvyOne Athens, which proposes to raise awareness of breast cancer and the importance of a regular self-check breast examination, is one of the most creative I’ve seen.

Let’s take a closer look at the tweeting bra.

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Pillsbury’s Strudel Düdeler Turns Tweets Into Icing Art

Now you can literally eat what you tweet, thanks to Pillsbury Toaster Strudel’s Twitter campaign.

The Pillsbury Strudel Düdeler, a machine powered by tweets, makes icing art on your Toaster Strudel. More details on how it works, below.

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A Look At The New Twitter Advertising Campaign Setup

Last week, Twitter relaunched its ad campaign setup to make the process easier and more efficient for marketers.

Take a look at the updated interface, below.

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Twitter Mobile Ads Give “Staggering” Results, Says Advertiser [REPORT]

Earlier this month Twitter’s CEO Dick Costolo reported that Twitter’s mobile advertising had surpassed its non-mobile revenue stream for the first time. Now, that’s become a regular occurrence, with the majority of ad revenue coming from their mobile platform on most days, reports The Wall Street Journal.

And for one advertiser, those mobile ads have generated “staggering” results.

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Nike Twitter Ad Campaign Banned As @WayneRooney Breaks The Rules

Nike has become the first UK brand to have its Twitter campaign banned after the Advertising Standards Authority (ASA) ruled that the sporting company’s use of professional footballers breached the rules by not making it clear to followers that tweets sent out were ads.

Nike’s promotion, which included such footballing luminaries as Manchester United’s Wayne Rooney and Arsenal’s Jack Wilshere, published advertisement tweets that were “agreed with the help of a member of the Nike marketing team”, but didn’t make it clear that these weren’t normal musings, and as such fell foul of the ASA’s regulations.

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Twitter Campaign Wants Female Visitors To Respect UAE Dress Code In Malls

When visiting another country, it’s only good manners to read up on and observe that country’s customs. But for some reason, that isn’t happening when folks visit the United Arab Emirates (UAE) – and it’s causing a bit of an uproar.

If you only read this intro, remember this little tidbit: If you’re a woman and you’re planning a visit to Dubai any time soon, be sure to pack appropriate items alongside your toothbrush and pajamas – namely, Capris and short-sleeved t-shirts. And you would do well to just leave the tank tops and short shorts at home.

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An Anatomy of a Great Twitter Campaign: Radio Shack’s #ifihadsuperpowers Promoted Trend

Many businesses are still trying to get the hang of Promoted Tweets and Trends, but some are already well ahead of the rest of class. Radio Shack’s #ifihadsuperpowers Promoted Trend campaign ran yesterday, and it featured high levels of engagement, interaction, brand awareness and a fun, viral element. We’ll take a look at this campaign below.
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