Content makes the social web go round, but finding the right content to share on your company’s social networking properties is NOT a simple task most days. Sure, you can slap any ol’ thing on your Facebook page or Twitter every day and be done with it – but then why be there at all? What’s the point?

Wouldn’t it be great to consistently find trusted, highly viral content relevant to your industry that helps establish your company’s standing as a thought leader?

Here’s how you can do just that.

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Are you a disgruntled developer who did not fit the new and improved Twitter mold for coveted API access? Maybe you’re still hanging on by a thread, hoping something will change. Or maybe you were cast out like a black cat on Halloween.

Either way, take heart, you red-headed stepchild: there is hope for you yet. Twitter will soon be adding new verticals to its certified products program and that could result in Twitter saying “I choose you!”

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