In April of last year I performed a little experiment using my Twitter profile to get a rough idea of how many people actually read and, more specifically, reacted to my tweets. Going into the test I had a working theory that approximately one percent of my audience saw my tweets at any given time. That might sound low, but it was a number I’d been touting to clients for a while, largely to keep their expectations realistic. I needed to see if there was any meat around those bones.
Turns out I overestimated – the test results came back at less than half that, with a rating of 0.46 percent. And it wasn’t just me, or the things that I said – it turns out your Twitter engagement levels get exponentially worse as your followers grow. For example, at the time, links shared by the @Mashable Twitter profile, with its millions of followers, had a click-through rate (CTR) of just 0.11 percent.
So, I was forced to ask: is Twitter just a big waste of time?