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Posts Tagged ‘twitter commerce’

Twitter’s Latest Experiment: ‘Buy Now’ Shopping Buttons In Tweets

Twitter's Latest Experiment: 'Buy Now' Shopping Buttons In Tweets

One-click shopping could soon be coming to Twitter via a “buy now” button embedded directly into tweets, allowing users to purchase products directly from the social platform and empowering brands to effectively market their products and services to a targeted audience.

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Chirpify Launches #Actiontags, Hashtags You Can Activate Across Channels

Chirpify Launches #Actiontags, Hashtags You Can Activate Across Channels

Portland-based social commerce platform Chirpify is trying to kick the hashtag up a notch with “#actiontags,” hashtags that brands can activate for cross-channel conversion.

With #actiontags, which can be used at live events, on TV shows, and in social campaigns, consumers can make a purchase, enter a contest, donate, or subscribe to a newsletter by posting a hashtag on Twitter, Facebook or Instagram.

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Twitter Hires Former Ticketmaster CEO As First Head Of Commerce

Twitter has hired Nathan Hubbard, former CEO of Ticketmaster, in a new role as its first head of commerce, reports Bloomberg.

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Want A Cheap Kindle Fire HD? Use Your Amex Card And Buy On Twitter (Paying With A Tweet)

Twitter and American Express have expanded on their longstanding partnership to offer a unique e-commerce service to Amex cardholders that both parties hope will convert Twitter hashtags into purchases.

The collaboration uses Amex’s Card Sync technology, and card members who connect their cards to their Twitter accounts can benefit from special offers on products, including gift cards, Kindle Fire tablets and more.

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Facebook, Twitter, Groupon And The History Of Social Commerce [INFOGRAPHIC]

Social commerce is a big deal that’s going to get bigger and bigger, becoming something truly monstrous, so it’s easy to forget that this is all still very new, and all still very shiny.

It does depend on how and when you define ‘social’, but inasmuch as we’ve come to use that word to reference platforms such as Twitter and Facebook, the history of social commerce traces back less than a half-decade. But does that mean it’s overhyped?

Far from it.

Digital marketing is predicted to hit $300 billion by 2020, and, amazingly, half of that growth is expected to come from social commerce. Pick your jaw up from the floor and read on.

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