By Shea Bennett on December 18, 2014 9:00 AM
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Posts Tagged ‘twitter commerce’
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Would you buy a book through a tweet?
That’s what the Hachette Book Group is hoping, as this month they will start to sell books directly through Twitter.
Twitter has started to test a new way for brands to connect with their followers on Twitter and convert them into paying customers. Called Twitter Offers, the feature is a new type of Twitter Card that lets advertisers promote discounts and other types of cash incentives on Twitter which users pay for via credit or debit card and then redeem in-store or online.
More than half of Twitter users say that promotions that they hear about on the platform motivate them to purchase, reveals a new study.
Twitter has teamed up with one of France’s leading banks to offer a way to transfer money via a tweet.
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