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Posts Tagged ‘twitter commerce’

Holiday Shopping Goes Social (But Not so Much on #Twitter) [INFOGRAPHIC]

Holiday Shopping Goes Social (But Not so Much on #Twitter) [INFOGRAPHIC]

Almost two thirds (64 percent) of holiday shoppers have found inspiration for purchases on social media sites, up 25 percent from last year, reveals a new study.

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Can #Twitter Help Authors Sell More Books?

Can Twitter Help Authors Sell More Books?

Would you buy a book through a tweet?

That’s what the Hachette Book Group is hoping, as this month they will start to sell books directly through Twitter.

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Old Navy Launches Exclusive Pre-Sale Using #Twitter ‘Buy’ Button

Old Navy Launches Exclusive Pre-Sale Using #Twitter ‘Buy’ Button

Last month we took a close look at how AMC Theatres were using Twitter’s new ‘buy’ button to market a new promotion on the network. Now, Old Navy is getting in on the action with an exclusive just for their followers.

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New From #Twitter: Offers

New From Twitter: Offers

Twitter has started to test a new way for brands to connect with their followers on Twitter and convert them into paying customers. Called Twitter Offers, the feature is a new type of Twitter Card that lets advertisers promote discounts and other types of cash incentives on Twitter which users pay for via credit or debit card and then redeem in-store or online.

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Twitter’s New ‘Buy’ Button is Live: Here’s How it Works

Twitter’s New ‘Buy’ Button Is Live: Here’s How it Works

Rumours of Twitter’s ‘buy’ button started to surface earlier this year before the company made an official launch back in September. It’s appeared on a few occasions in the wild over that time but today we can get a good look at how it all works, courtesy of a holiday promotion from AMC Theatres.

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4 Ways That #Twitter Influences Holiday Purchase Decisions

4 Ways That #Twitter Influences Holiday Purchase Decisions

More than half of Twitter users say that promotions that they hear about on the platform motivate them to purchase, reveals a new study.

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73% of #Twitter Users Shop Online Each Month

73% of Twitter Users Shop Online Each Month

More Twitter users shop online each month that their counterparts on Facebook, reveals a new study.

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Twitter Not Top Spot for Influencing Holiday Shoppers

Twitter Not Top Spot For Influencing Holiday Shoppers

A Twitter-commissioned report last holiday season indicated that the platform was a top spot for holiday shopping referrals. But a new study by PunchTab kinda blows that idea out of the water (que visual of fail whale parts flying everywhere).

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Twitter Partners With Bank to Offer Money Transfers via Tweets

Twitter Partners With Bank to Offer Money Transfers via Tweets

Twitter has teamed up with one of France’s leading banks to offer a way to transfer money via a tweet.

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5 Ways to Make Social Commerce More Appealing to Customers [STUDY]

5 Ways to Make Social Commerce More Appealing to Customers [STUDY]

Just 5 percent of U.S. adults have made a purchase via a social media site. Partly that’s because buying directly from a platform such as Twitter and Facebook has never really been an option for consumers, and shopping options from third parties have always been a little bit cumbersome to implement (and converted poorly as a result).

However, with the launch of the Twitter and Facebook ‘buy’ buttons, everything changes. Now, it’s going to be really easy for customers to buy directly from their favourite brands on their favourite social platforms. So what do Twitter and Facebook need to do to maximise this purchase power?

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