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Posts Tagged ‘twitter CTR’

Twitter CTR Gets Exponentially Worse As Followers Grow, Reveals Study [INFOGRAPHIC]

In April of last year I performed a little experiment using my Twitter profile to get a rough idea of how many people actually read and, more specifically, reacted to my tweets. Going into the test I had a working theory that approximately one percent of my audience saw my tweets at any given time. That might sound low, but it was a number I’d been touting to clients for a while, largely to keep their expectations realistic. I needed to see if there was any meat around those bones.

Turns out I overestimated – the test results came back at less than half that, with a rating of 0.46 percent. And it wasn’t just me, or the things that I said – it turns out your Twitter engagement levels get exponentially worse as your followers grow. For example, at the time, links shared by the @Mashable Twitter profile, with its millions of followers, had a click-through rate (CTR) of just 0.11 percent.

So, I was forced to ask: is Twitter just a big waste of time?

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Is Facebook’s Mobile Ad Click Through Rate Really 4x Better Than Twitter’s? [REPORT]

A lot has been made of Twitter’s alleged advantage in the mobile space, notably when it comes to advertising success. Last month Twitter CEO Dick Costolo waxed lyrical about his company’s edge over Facebook when it came to mobile ads, explaining that because Twitter was “borne of mobile”, they had an ad platform that was “inherently suited to mobile”.

Well, perhaps not, as a new report has unveiled some surprising data on Facebook’s position in the mobile ad space – not only is the social network earning more from its ads, but its mobile advertising is outperforming Twitter by four to one.

(Well, that’s how it looked initially. See further below for a July 20 update to this story. The rest of my piece has been left intact.)

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How To Get More Clicks On Twitter [STUDY]

How do you get more clicks on the links that you share on Twitter?

How about using as a few characters as possible? Or placing links at the beginning of your tweets? Maybe you should tweet constantly throughout the day, at a furious pace. Or perhaps maintaining a passive-aggressive stance, using the word ‘marketing’ all the time, is the right way to go.

Or maybe that’s everything that you shouldn’t do.

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