Since Twitter first opened its doors to the public back in July 2006, pretty much everybody has been obsessed with a single number – namely, how many followers do you have?

Attractive as large follower counts can look, they are, and always have been, a false metric. Easily gamed (or bought), follower counts are, in many cases, indicative of nothing, and they certainly do not tell us anything about a user’s actual influence.

So there has to be a better way to do this… right?

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