Jay Mohr, host of the eponymous show on Fox Sports Radio, is closing in on 250,000 followers for @jaymohr37. Besides having such a large following, his listeners on social media are engaged and find ways to creatively mention his sponsors in their tweets. In the latest installment of Mediabistro’s So What Do You Do? Mohr shared why people shouldn’t live in fear of Twitter.

“I would say the golden rule of Twitter is you cannot ever respond to somebody saying something negative to you,” he said. “It took me a good three years to learn that, and, even still, I’ll start to type something and be a sentence or two in before I realize, ‘What am I doing? Why am I answering this person?’ I’ve blocked about 3,000 people. I’ve made Twitter this ivory tower of Babel where people only say nice things about me.”

Read the full interview in So What Do You Do, Jay Mohr, Comedian and Fox Sports Radio Host?

– Mona Zhang

Want to launch a viral Twitter campaign in minutes? Who wouldn’t, right?

But it isn’t that easy. And we bet you often feel frustrated or just aggravated that you can’t effectively track your efforts.

If any of those statements ring true to you, you’ll want to check out Offerpop. They’ve figured out a way to organize social data across platforms – not only that, they’ve made it easily (and eerily) actionable.

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Did you know that Twitter engagement rates for brands are 17 percent higher on weekends, tweets that include images have engagement rates twice that of those that do not and tweets that use more than two hashtags actually see a significant drop in engagement?

Twitter has a pretty steep learning curve. When you’re new, especially if you’re a brand looking to use the social micro-blogging platform to raise awareness of your business, products and services, it can quickly get overwhelming. And, despite your best intentions, it’s very easy to make some pretty costly mistakes that can actually have a negative impact on your results.

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Twitter and Instagram parted company in December, when the latter decided to turn off all support for Twitter Cards, which previously allowed Instagram images to show up within Twitter. Now, you have to click on a link to see that same image, which will open (on Instagram) in a separate tab within your browser.

Yep: so awkward.

While this is arguably the premier example of a first world problem, it has had a significant impact on engagement levels within Twitter. Previously, Instagram was driving traffic to Twitter via its photo content. Now, and as a direct result of this relatively subtle change, Twitter is driving traffic to Instagram, which could mean a rethink on the social media strategy for many photo-sharing brands.

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Did you know that the average engagement rates for posts made on social media sites range from just 0.01 to 1 percent?

Independent studies I’ve undertaken have confirmed this. In my opinion, if your engagement rates are better than half a percent you’re WAY above average, and around five times as engaged as even the biggest players in the social space.

So is it all a waste of time?

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Even though we know that many customers reach out to brands via social media channels like Twitter and Facebook, many brands blatantly ignore these customers for some ill-advised reason. And if you’ve spent any amount of time online, you’ve probably also seen brands that do something even worse – respond rudely or act like the customer is ridiculous and wasting the company’s time with the inquiry.

Well, “the world’s leading independent IT management software company,” CA Technologies, commissioned renowned humorist Dave Blazek to explore the reality, and often the insanity, of this trend.
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The number of followers you have on Twitter has always been a dubious and highly-debatable measure of success. Your level of engagement (mentions, retweets, clicks) is a much better indication of true influence.

Moreover, when you consider that at any one time the actual number of people paying attention to you on Twitter is frighteningly small, then one thing becomes crystal clear: you always need to be on your A game.

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